||Deployment of a combined selection of linking, search, online, social and content marketing activities.
||Attracts qualified prospects to your web site and builds SEO value.
|Search engine optimization
||Craft text content that identifies the content of individual pages to search engines. Cumulatively, identifies your web site topic as well.
||Helps you get found in search organically (without pay per click). Content that is valued by visitors gets picked up faster than irrelevant content.
||Submition of quality links with relevant content to websites, blogs, directories and forums that come back to your web site.
||High quality links builds credibility and accuracy around your website in search results. The most important online marketing activity - closely connected to creating quality content. Poor quality links can destroy your website credibility and damage your reputation.
||Link related content within web site.
||Enhances credibility for related individual pages within your site.
||Add timely content to your website. A source of easily shareable content for social media.
||Attracts visitors, build thought leadership, share content, attract prospects.
|Social media engagement
||Online networking, micro publishing and historical activity archiving.
||Builds audience and discover opportunities and prospects.
|Website design or redesign
||Craft or refine user experience to deliver key information.
||Quality design establishes credibility. Quality marketing content engages website visitors.
|Landing page deployment
||Deliver focused offers to your prospects.
||Obtains legal opt-in and identifies website visitors. Provide valued information or spur interaction.
||Pay to appear next to organic search results on the top pages of search results.
||Helps you be seen in search while you build organic traffic.
||Deliver offers, communicate with leads who have opted in to your email communications.
||Prompts immediate response to a valued offer or deliver information to segmented email marketing lists.
|Marketing event deployment
||A combination of marketing activities, typically including: posting a blog article, promoting it with an email campaign and in social media, developing a valued offer, and delivering it via a targeted landing page(s).
||Creates BUZZ around your company, its website and your important event or offer. Initiates prospect identification.
||Scheduled email message delivery.
||Allows you to automatically nurture prospects throughout sales processes.
|Analytics & Reporting
||Monitor website visitor traffic, form submission results, traffic-to-lead ratios, lead-to-customer ratios, website quality, SEO quality, etc...
||Allows you to refine and prioritize content, offers and activities to maximize results from your online presence.
|Call to Action Button Creation
||Create actionable website buttons.
||A-B testing, prompt click-throughs, attract attention.
||Define target audience(s).
||Allows creative to be developed with a focus on marketing content of interest to your audience – improves quality of responses.
||Set the overall tone and define marketing messaging, general target markets and guide branding positioning.
||Deliverable is the guiding document that unifies marketing activities.
||Define marketing messaging, for a specific offer.
||Determines specifics of offer deployment.
||Measurement offer deploymentcomponent effectiveness.
||Measures response rates and allows refinement.