Solid Online Marketing, SEO and Social info for Marketers: subscribe now.


Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

Does Your Company Need A Mobile Website?

Posted by Randy Milanovic     Feb 7, 2013 10:37:00 AM

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.


Like search engine optimization and social media profiles – or even traditional websites themselves, for that matter – mobile business websites are quickly becoming one of those online marketing tools that most companies have to have simply to keep up with the competition.

But how far do you have to go? Is it enough to have a mobile business website, or do you need mobile e-commerce as well?

The answer depends a great deal on what kind of business you have. Restaurants, theaters, clubs, bowling alleys, and other "on the go entertainment" types of venues would be wise to feature things like daily specials, online coupons, and especially QR codes to attract new business, since each of these can grow revenue and enhance customer loyalty very quickly.

For online retailers, the situation is similar: Because so many customers might be coming in via web-ready mobile devices, going without that functionality means potentially missing out on sales. Since e-commerce is all about convenience, letting shoppers reach you in whatever way is most convenient to them is just good business.

What about other businesses – the kind that might sell products online, but don't focus solely on e-commerce as a cornerstone of their revenue? Here, things get a little cloudier.

The bottom line, when it comes to mobile, is that the mobile market isn't just growing… it's already verging on huge. If you have the kind of customers that are as likely to be on an iPhone as on a laptop – and lots of us do – then it's time to take mobile seriously.

Website Design Services

Topics: marketing, social engagement

comments powered by Disqus

Tap into a wealth of marketing goodness. Subscribe now.


Helpful content for business marketers and entrepreneurs in businesses of all sizes.

Our top contributors:

randy-milanovic-web lyndsay-peters-256x256 mark-kayak-creative-profile-photo-resized-163

KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.


  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book
7 steps to jump start your email marketing strategy