How to Create Your Video Marketing Strategy

7 Questions to Ask Your Video Partner.

7 Questions to Ask Your Video Partner

A minute of video is worth 1.8 million words." – Forrester

Video Marketing Strategy Guide

If you’re new to creating video marketing campaigns, just answer these seven questions to create a well-defined strategy and get the most out of your investment.

  • What are your goals and expectations?
  • Who’s your target audience?
  • What is the creative concept behind your video campaign?
  • How many videos will you need?
  • Who will create the videos?
  • How will you distribute your videos?
  • How will you measure performance and ROI?

If there’s one secret to creating an effective video marketing strategy, it’s this – when you fail to prepare, prepare to fail. Plan ahead, define your KPIs, get it all in writing, and take the time to find a great video provider that can bring your unique vision to life.

Industry Leadership

As a partner agency to VidWrx, a North American leader in cloud-based video production, KAYAK is uniquely positioned to facilitate your corporate, ad, news, presentation or testimonial video content needs.