Online Marketing Resources

Feel free to use and share these marketing resources.

Feel free to use and share these marketing resources.

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Use our free marketing persona creation tool

Marketing Persona Tool

Define the influencers and decision makers in your sales process.

know your customers with our improved communications briefing tool

Reach Your Targets

Make the most of your marketing initiatives. Use this free briefing tool.

download the marketer's toolkit

Marketer's Toolkit

Download 3 editable Excel spreadsheets to help you plan your marketing efforts.

download the Local SEO Checklist

Local SEO Checklist
and Guide

Better your chances of being included in Google's Local Pack of search results.

optimize page titles and meta descriptions tool

Optimize Titles & Meta Descriptions

Improve your page titles and meta descriptions with our easy to use online tool.

try a KAYAK content mapping workshop today

Content Mapping Toolkit

Shed some light on the weaker parts of your buyer pathways with this workshop toolkit.

10 step email marketing guide download

Email Marketing Guide

Questions around email marketing and CAN-SPAM / CASL laws? This email guide has answers.

create killer marketing content

Create Killer Content

Are you a marketer looking for killer marketing content ideas? Check out this 34-page eBook for tips and strategy.

Download the Video SEO eGuide

Video SEO eGuide

Online video is one of the most powerful types of content on the Internet. And, video can rank incredibly high in search.

learn linked in from the experts

Learning LinkedIn from the Experts

35 pages of tips and tricks from some of LinkedIn's best and brightest.

15 business blogging mistake you should avoid

15 Business Blogging Mistakes

Start your blog with great tips, advice and techniques to get the most out of your efforts!

7 steps to jumpstart your email marketing strategy download

7 Steps for Advanced Email Marketing Strategy

Build more buzz around your business, and strengthen your relationships.

optimizing email marketing for conversions

Optimize Your Email Marketing for Conversions

Start an strategic email marketing plan that will refine your tactics and energize your lead generation.

sterling cooper is dead EMA eBook download

Say Goodbye to Interruption

Discover KAYAK's unique system for online success – EMA – and begin creating a more powerful web presence.

10 ways people use linkedin for business download

10 Ways People Use LinkedIn for Business

How you considered if LinkedIn is right for you and your business? For most companies nowadays, it's crucial.

Improve your PPC advertising guide

Get the Most From Your Pay-Per-Click Advertising

Maximize the effectiveness of your pay-per-click advertising and improve your return on investment.

read our marketing books and publications

Read KAYAK’s marketing books and publications

Get an in-depth look into the proven marketing techniques we use every day by getting a copy of our books and publications.