Online Marketing Resources

Feel free to use and share these marketing resources.

Feel free to use and share these marketing resources.

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Use our free marketing persona creation tool

Marketing Persona Tool

Define the influencers and decision makers in your sales process.

know your customers with our improved communications briefing tool

Reach Your Targets

Make the most of your marketing initiatives. Use this free briefing tool.

download the marketer's toolkit

Marketer's Toolkit

Download 3 editable Excel spreadsheets to help you plan your marketing efforts.

download the Local SEO Checklist

Local SEO Checklist
and Guide

Better your chances of being included in Google's Local Pack of search results.

optimize page titles and meta descriptions tool

Optimize Titles & Meta Descriptions

Improve your page titles and meta descriptions with our easy to use online tool.


15 Link-Building Tips

Yes, fifteen solid and ethical ways to gain links to your site.

discover KAYAK's unique education, marketing, and automation system

Say Goodbye to Interruption

Discover KAYAK's unique system for online success – EMA – and begin creating a more powerful web presence.

read our marketing books and publications

Read KAYAK’s marketing books and publications

Get an in-depth look into the proven marketing techniques we use every day by getting a copy of our books and publications.

Download the Video SEO eGuide

Video SEO eGuide

Online video is one of the most powerful types of content on the Internet. And, video can rank incredibly high in search.

learn linked in from the experts

Learning LinkedIn from the Experts

35 pages of tips and tricks from some of LinkedIn's best and brightest.

15 business blogging mistake you should avoid

15 Business Blogging Mistakes

Start your blog with great tips, advice and techniques to get the most out of your efforts!

free guide for improving pay-per-click advertising strategy

Get the Most From Your Pay-Per-Click Advertising

Maximize the effectiveness of your pay-per-click advertising and improve your return on investment.

optimizing email marketing for conversions

Optimize Your Email Marketing for Conversions

Start an strategic email marketing plan that will refine your tactics and energize your lead generation.

get started with our content mapping workshop and toolkit

Content Mapping Toolkit

Shed some light on the weaker parts of your buyer pathways with this workshop toolkit.


10 Ways People Use LinkedIn for Business

How you considered if LinkedIn is right for you and your business? For most companies nowadays, it's crucial.