Principal of Kayak Online Marketing
Randy is a CEO, author, and blogger of business, online marketing, SEO, and social engagement topics. A Small Business of the Year and Breakout Business finalist, Randy is also a stage IV cancer survivor whose writings are syndicated by SocialMediaToday, Business2Community, and Steamfeed. He is an advocate for client empowerment. In 2013, the Financial Post Magazine featured Randy in their annual Entrepreneur / Innovator edition article, Keep Running.
Having helped clients communicate since the mid-80s, Randy’s experience includes extensive work with close to 500 companies – primarily in B2B – from manufacturers, service businesses and land developers, to global energy leaders, financial firms and technology companies. View success stories.
A stage IV cancer survivor, Randy is now focusing his life on the pursuit of success for both his clients and KAYAK. He believes in creating win/win/win solutions, is more focused on service than a sale, brings consideration, respect, ethics, a passion for fair dealing, and just the right team of talented professionals to every table.
Randy is the author of Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing. A quick and meaningful read for those responsible for content creation/direction in small to medium businesses or marketing departments of larger organizations. Currently available in 13 countries and in 10 languages for the Kindle Reader, and as an audiobook and paperback in English.
Published in October of 2013, Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use, is an easy to read book that will provide an overview of the important aspects of a successful attraction-based marketing website. This book is currently available in 13 countries and 10 languages for the Kindle Reader and in paperback in English.
Randy is the also the co-author of Disruption: How Successful People Use Social Media for Business. Currently available on Kindle Reader, this book is full of real life insights into how and why to use social media to build business from men and women who use it everyday.
Content formatting and page structure are significant components of successful search optimization and lead qualification. The Little Black Book of Content Structure for SEO and UX eBook - 2016. Although the process of including key phrases, refining content, and setting up internal links can seem a bit tedious at first, it’s a skill that becomes second nature over time and more powerful as you optimize your content again and again. As has become the customary with my books, this Little Black Book has been written to provide you with straight forward, actionable guidance on making the most of your website, no matter if you are a developer, designer, webmaster, or do-it-yourselfer. Published on December 29, 2015.
Randy presents "Blogging for Lead Capture" to a gathering of blossoming web marketers and small business people in Calgary Alberta.
An entrepreneur and regular volunteer, Randy fuels his creativity via worldwide travel and information exchanges with counterparts from around the globe (expanded most recently with the help of GooglePlus). He has visited work sites in Canada, the USA, France, Italy, Singapore, Malaysia and Germany.