We’re not just a website designer or an SEO guru or ad agency. We are your strategic online marketing partner – and that is so much more valuable.
By taking a holistic, collaborative approach to meeting your business goals, we do more to impact your online marketing results.
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing. Jumping straight into an online campaign or other tactics without doing the prerequisite research can cause you to waste valuable time and money.
Before we start ‘doing’ anything, we need to understand your business, the challenges you’re facing and the goals you’ve set. Gathering information and keeping the team focused becomes easy once you have a completed Self-Guiding Communications Brief. It gives us a basic understanding of your business strategy, and a much better starting point for determining the right things to do to build your business.
We believe it isn't enough in today's competitive business world to simply know what you have to sell. Instead, the smartest companies build their online marketing plans around specific insights. They want to know as much as possible about their most important customers, and what their products or services represent to those buyers.
That’s why we encourage our clients to take the time to use our Self-Guiding Persona Creation Tool. It helps you know your clients as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers that buyers respond to.
Note that, even though marketing personas are always going to be approximations, you want them to be as specific as they can. That means that, if there are major differences between one group of customers and another, each should probably have its own persona that you are aware of and focus some of your attention (and content) toward.