Marketing and Redesign Case Study
Nureva is a Calgary-based technology company that produces collaborative software and hardware for education and business customers. Launched by the founders of SMART Technologies, Nureva is well-known for their Span product, a wall-sized touch screen and its companion cloud-based software.
Nureva knew that in order to bring their portfolio of high-end educational technology products to market they would need a robust and well-considered online marketing strategy and professional-grade marketing website.
The new website would need to be fully automated with smart content, carefully crafted advanced forms, auto-responders, workflows and personalized drip campaigns.
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Website scores measured by HubSpot out of 100 possible points. KAYAK clients are empowered to manage their own sites. Website scores may vary with time and activity.
We worked closely with the team at Nureva to understand their personas, as well as their competitive advantages. Nureva used strategic insights gained through this work to brief Evans Hunt so they could turn strategy into design mock-ups.
We used the mockups from Evans Hunt as a starting point, and adapted design elements for flexibility and usability. Every page on the site was considered and reconsidered with the business strategy goals in mind.
Our ease-of-use principles helped ensure that Nureva's marketing team would be able to monitor and update their website without waiting for external help.
We built a custom component to allow Nureva's marketers to change the background colour of any of the modules from the front-end, without requiring any coding by the marketer (extending the technical limits of HubSpot's platform).
We also were able to successfully integrate video assets that help tell Nureva's story without sacrificing load times.
And for all of this we created a straightforward, modular system that allows Nureva’s internal marketing team to create new templates that fit the site's styling in minutes.
The redesigned website has solidified and unified Nureva's corporate identity. Its high-end look and feel instills trust, and Nureva's enhanced marketing strategy and blogging efforts have resulted in a 60% increase in visitors and a 200% increase in marketing leads.
Our work with Nureva didn't stop when the site was launched. We have continued to advise on their current online marketing efforts and provide guidance on best practices for both HubSpot and online marketing.
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