Reinvigorating a Reinsurance Website

HubSpot COS Redesign Case Study

HubSpot COS Redesign Case Study

Redesign (HubSpot)

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LOGiQ3 turns to KAYAK to develop a site on HubSpot's COS

LOGiQ³ provides life insurance and reinsurance consulting and outsourced services, delivering long-term strategic solutions, short-term tactical support, and training across underwriting, reinsurance administration, claims and auditing.

Goals and Objectives

LOGiQ³ wanted to port their existing site into HubSpot’s new Content Optimization System (COS) but they needed to do it quickly…really, really quickly. As a HubSpot COS Design-Certified agency, Kayak was tasked with working alongside graphic design firm Cinnamon Toast out of Ottawa to create a visually appealing website that supported lead automation.

logiq3 website redesign and development on HubSpot


Using the existing website template and URL structure as an outline, the team at Kayak completely reconstructed the website and worked with the LOGiQ³ marketing department to port and adapt content as needed – improving the site's SEO profile in the process.


We were able to create the new HubSpot COS-compliant website in nine weeks that LOGiQ³ wanted, and we were able to improve functionality, user experience, and search visibility at the same time. And thanks to the successful business relationship we were able to establish with LOGiQ³, we’ve since worked with them on two more HubSpot websites.

natalie hoNatalie Ho
VP Sales & Marketing, LOGiQ3

I worked with KAYAK for about 2 years. They were very responsive and helped us tremendously on getting through technical items with HubSpot. We recently engaged them to work on migrating our Classic CMS over to COS - and they have been really helpful.

(☆ HubSpot Partner Reviews.)

Logic3 website quality score

Baseline Score: 54/100
Score at time of Writing: 74/100
Improvement at reLaunch: +20

Note: website scores fluctuate with competitor activity, visitor activity, social engagement and algorithm changes.