Kayak’s Online Marketing Lunch and Learn Series

Interactive presentations created for entrepreneurs and marketing professionals that will motivate, educate and inspire you to do more with your online marketing.

Interactive presentations created for entrepreneurs and marketing professionals that will motivate, educate and inspire you to do more with your online marketing.

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Blogging for Lead Generation 1

March 22, 2017

blogging for lead generation workshop

Your blog is the centrepiece of your content and lead generation strategy. But making the most of a blog involves more than dashing off the occasional article and posting it online.

True content marketing success requires focus, consistency, and an eye towards what’s really important to your audience. This workshop will cover everything from the basics of writing a blog for a specific audience to more technical tips and tricks to follow.

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April

April 26, 2017

Putting Social Media to Work for Your Business

Networking doesn’t just happen on the golf course anymore. Social media, really just amounts to the old art of person-to-person networking brought into the digital age.

Come take a crash course in how to use social media to gain contacts and build your business.

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May

Take Advantage of Local SEO

May 31, 2017

20% of all search strings include some geographic component. Local SEO isn’t about ignoring potential customers in other areas – it’s about making the most of the opportunities that are right in front of you.

Join us as we go over how to make local your strategic advantage.

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June

Rank Higher in Search with Legitimate Link Creation

June 21, 2017

If you want your website to be found on Google, and by potential customers, it’s important to foster inbound links pointing at your pages and to create outbound links pointing at relevant, helpful information for your best prospects.

In this workshop you’ll learn how to acquire strong links that can help your business grow.

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September

Blogging for Lead Generation 2: Workshop

September 27, 2017

This is a follow-up to Blogging for Lead Generation 1 created for regular bloggers who are looking for specific feed back and tips on how to make their blogging more successful.

Participants should bring their strongest and weakest blogs (the ones with the most and least comments, likes and shares) and a new blog idea to the workshop. Randy and Dana will work with each participant to give helpful feedback.

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October

Multiple Personality Reorder: Addressing Persona Pairs in Websites

October 25, 2017

Often, traditional B2B marketing is focused on a single target audience - either the researcher or the decision maker. The reality is that you need to create one-on-one connections with both. And you need to do it in a way that includes the type of information they are each looking for.

Join us as we show you how to do a better job developing persona pairs for B2B websites. And how to use content to connect with your persona pair to increase your website conversions.

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November

Analytics and Measurement: Deciphering the numbers in a meaningful way

November 22, 2017

One of the best things about working with a website is that you can get instant, detailed feedback. Better yet, by studying your visitor behaviour you can learn things about them they wouldn’t or couldn’t ever share. In this workshop, we’ll help you focus your thoughts and efforts on six key metrics to follow and show how they can help you learn more about your visitors, your website and your business.

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