Deploy professionally-written and beautifully-presented content to create sales funnels that intersect with the buyer journey.
Your biggest website challenge isn’t your competitors, or even your budget… it’s a disinterested buyer. The right presentation, well optimized, draws your prospects to you, and keeps them interested and engaged.
The most common reasons clients tell us why they are struggling with their website content are:
We’re here to help. Through our Content Optimization Workshop, we help you identify the right resources to pull it all together. From content strategy and visual design, to guidance on what types of content (infographics, eBooks, blogs, videos, white papers, etc) may be best suited to your prospects and the point they encounter it in their journey.
Copywriting allows your content to connect with target audiences, and communicate with them naturally. On the web, it’s about the right mix of attention-grabbing visuals and titles, the considered use of key phrases, and careful attention to detail. In video, it’s about pacing, storytelling and connection. For all content that you’re creating, it’s about uniting your elements so that they are all speaking to your most important audience and they are all speaking with the same voice and in a consistent tone and visual language.
Almost any digital agency can give you a website, or downloads and pages that look great. At KAYAK, we use our creative instincts, inbound marketing experience and design knowledge to encourage prospects to take the next step in their buyer's journey. Website design that connects and motivates your ideal customer - that's what it's all about.