Marketing Strategy, Social Engagement, and Search Optimization Insights

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Should I Write or Accept Guest Blogs?

Posted by Randy Milanovic on Feb 24, 2017 6:44:00 AM

With all the "offers" to guest blog, one has to wonder... does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either in terms of creating backlinks or giving your valuable content to someone else to publish?

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Can You Teach an Old Dog New Inbound Tricks?

Posted by Randy Milanovic on Feb 13, 2017 7:21:00 AM

As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.

That is, they embrace it with bravado for a while, but drift back to their traditional sales and advertising habits once they realize they can’t just set it and forget it. It’s as if they bought into a trend instead of working thoughtfully to improve their company's lead generation processes.

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For love or money: perspectives of a serial giver

Posted by Randy Milanovic on Feb 7, 2017 7:34:00 AM

I love to give. It's in my DNA.

In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause.

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What's Better Than a Number One Search Ranking?

Posted by Randy Milanovic on Jan 25, 2017 7:38:00 AM

Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.

That’s not a bad answer, but it’s one I would challenge with for a number of reasons. The first is that search results can differ greatly by location, device, and user history. So, you can’t really know whether you're always of the front of the line.

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Let's Talk About Google's Elephant in the Room

Posted by Randy Milanovic on Jan 19, 2017 7:20:00 AM

It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.

We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search traffic – personalization?

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Should I Choose Wordpress or HubSpot for my Website?

Posted by Randy Milanovic on Jan 12, 2017 7:32:00 AM

It's one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform.

A CMS decision is never as easy as you'd think.

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Best Practices for Replying to Negative Google Reviews

Posted by Randy Milanovic on Dec 20, 2016 7:35:00 AM

Negative reviews can be extremely tricky, especially during this time of the year.

Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it.

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What is the Lightning Bolt Icon in Google on Mobile all About?

Posted by Randy Milanovic on Dec 14, 2016 7:32:00 AM

You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.

It’s visible on Google search queries, within Twitter, on Facebook's Instant Articles, and even accompanying LinkedIn Pulse posts. That little icon is everywhere, so what does it mean? To get to the answer – and to understand why it matters to you as an Internet user or online marketer – here are a few things you should know…

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What's the Difference Between Buyer Personas and Demographics?

Posted by Randy Milanovic on Dec 1, 2016 7:15:00 AM

As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who serve as influencers – how can you hope to create content and offers that motivate them to act?

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Not Getting Any Leads? This Will Help

Posted by Randy Milanovic on Nov 21, 2016 7:07:00 AM

Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.

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