Marketing Strategy, Social Engagement, and Search Optimization Insights

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Can Marketers Fool You Into Thinking You Haven't Been Fooled?

Posted by Randy Milanovic on May 25, 2017 7:22:00 AM

Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”

The implication, of course, is that other people could be tricked or swayed by transparently flimsy logic, but that you yourself are too savvy to fall for such simple-minded tricks.

Most of us believe, on some level or another, that the public at large is just a little bit more gullible than we are. We just know, deep down inside, that we can’t be influenced like other people can. Or can we?

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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Posted by Randy Milanovic on May 18, 2017 7:38:00 AM

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.

Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason? Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.

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Is your Website Underemployed?

Posted by Randy Milanovic on May 16, 2017 7:35:00 AM

Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...

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Why Does Consensus Often Lead to False Positives?

Posted by Randy Milanovic on May 11, 2017 7:31:50 AM

One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.

For instance, there is a good chance that unless you’re some kind of staunch conservative or borderline revolutionary, you tend to think that other people share your overall point of view on a lot of different topics.

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My Egocentric Bias is Bigger Than Your Egocentric Bias

Posted by Randy Milanovic on May 4, 2017 7:22:00 AM

At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.

On a psychological level, we tend to think deep down that we just might be integral to everything going on around us. Or, at the very least, that we have unique insights that others don’t. Subconsciously or otherwise, inflation of the value of our own perspective and abilities happens all the time.

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The Biggest Thing Content Marketers Forget about Sales and Conversions

Posted by Randy Milanovic on May 2, 2017 7:32:00 AM

If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions, and sales.

It’s always smart to know which way the numbers are pointing, of course, but it’s also easy to get so focused on these details that you miss the bigger picture. Specifically, looking solely at figures related to sales and conversions can inadvertently cause them to decrease.

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Who is the Most Influential Person Ever?

Posted by Randy Milanovic on Apr 26, 2017 7:32:00 AM

Who is the one expert you trust more than any other in the world?

If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong.

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A Web App Security Chat with Shawn Freeman

Posted by Randy Milanovic on Apr 19, 2017 7:18:00 AM

I’ve come across a wide range of apps promising private communications, from Confide and WhatsApp to SnapChat and even Tor Browsers. I posted news of one of these apps to Facebook and got a very quick response from Shawn Freeman of TWT telling me the apps were pretty much useless.

That made me pause.

There’s certainly a call for them I figured, as evidenced by the sheer number of apps in the AppStore and on GooglePlay, but is there truly a need for them? I wonder, can we feel secure about our privacy if not using them?

Curiosity peaked, I asked Shawn a few not-so-completely-random questions...

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Is it time to go off road with your social messaging?

Posted by Randy Milanovic on Apr 12, 2017 7:19:00 AM

Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It's one of the reasons my team and I advocate in favour of establishing an editorial calendar.

That lets you plan the bulk of your activity ahead of time so you're never left wondering what to blog or post about… which leaves you less tempted to use your business profiles as a platform for bitching or pitching.

However, social media isn’t completely all about business, and there are certainly times when you can definitely go off-script. Doing so makes you more human and allows fans and followers to connect with you on more personal level.

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The threat of a loss of net neutrality might actually be overblown.

Posted by Randy Milanovic on Apr 8, 2017 8:58:10 AM

Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing away with the rules that prevent Internet service providers from giving preferential treatment to one internet entity or another.

The real-world effect of removing our beloved net neutrality means becoming a system in which many businesses will pay to have their content delivered more quickly and consistently than others. And by that, I mean big business. And by pay, I mean you and I.

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