Marketing Strategy, Social Engagement, and Search Optimization Insights

Subscribe now.

Subscribe Now

Is Overconfidence Killing Your Marketing Effectiveness?

Posted by Randy Milanovic on Oct 5, 2017 7:04:00 AM

Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.

Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all tend to be experts and better-than-average performers.

Read More

Should I care where my website is hosted? Here are 7 tips on the topic.

Posted by Randy Milanovic on Sep 27, 2017 7:04:00 AM

If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.

Once they’re set up, most of these things can become an afterthought. Or at least that's the case until something goes wrong.

Read More

Using Influence Marketing and Persona Mapping to Grow Your Leads

Posted by Danny Brown on Sep 20, 2017 7:03:00 AM

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

Read More

A Sounding Board Just Might Be your Wisest Investment

Posted by Randy Milanovic on Sep 13, 2017 7:25:00 AM

When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.

That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are making poor decisions in the first place, so it’s all the more difficult to correct them. Basically, we're limited by our own perspective.

That would be a difficult enough challenge to overcome, but a journey into our minds reveals something even tougher. Namely, that the more complexity there is to a situation, the more secure we feel in the accuracy of our thinking and decision-making.

Read More

An Organic Approach to Marketing and Customer Care

Posted by Randy Milanovic on Sep 6, 2017 7:17:00 AM

At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.

From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown options in just about any supermarket you visit.

It’s interesting that our relationship with food changed as access to information grew. By using a little bit of common sense, we (as shoppers) have been able to overcome what was once conventional thinking around nutrition.

I think a parallel shift might be taking place in the world of digital marketing. For a very long time, companies of all sizes have been following a formulaic approach to lead generation.

Read More

List or Grid View? Why Your Blog Layout Matters

Posted by Randy Milanovic on Aug 24, 2017 7:04:00 AM

Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients.

Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog articles give you something to talk about in social media, and can be used to draw interested visitors via email.

For all the attention we pay to blog posts, we recently discovered (through discussion about a couple of clients' websites) that we've take blog roll layout for granted.

Read More

Is a Sunny Outlook an Optimist's Greatest Risk?

Posted by Randy Milanovic on Aug 21, 2017 7:46:00 AM

As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?

A good answer to this question probably cuts both ways. On the one hand, positivity and cheerfulness are associated with happiness, stronger relationships, and welcome leadership skills. On the other side of the coin, though...

Read More

Why is it So Easy to Chase Bad Strategy Online?

Posted by Randy Milanovic on Aug 16, 2017 7:33:00 AM

Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.

From your vantage point, it’s obvious the idea isn’t ever going to bear fruit. And yet, they continue to pour more and more time, effort, and resources into the project.

What do you do?

Read More

The 2 Harshest Truths about Data-Driven Websites

Posted by Randy Milanovic on Aug 10, 2017 7:22:00 AM

Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.

That, in turn, gets other marketers excited about them.

Business owners and marketers who come to us after reading our blogs and snapping up our downloads can’t wait to get started. We love seeing how pumped up they are to get going on inbound marketing plans, but we have to introduce them to one of the harshest truths of all first...

Read More

4 Simple Questions for Managing Change in your Office

Posted by Randy Milanovic on Jul 28, 2017 7:27:55 PM

As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.

When you’re trying to do things like manage search rankings, paid ads, content marketing and inbound lead generation, there are always new trends and practices to keep up with.

Against that backdrop, dealing with technical challenges should seem like a pretty straightforward thing. In theory, hardware and software are always getting better, and choosing something newer, with more features, should be easy, right?

Read More