Marketing Strategy, Social Engagement, and Search Optimization Insights

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Let's Talk About Google's Elephant in the Room

Posted by Randy Milanovic on Jan 19, 2017 7:20:00 AM

It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.

We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search traffic – personalization?

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Should I Choose Wordpress or HubSpot for my Website?

Posted by Randy Milanovic on Jan 12, 2017 7:32:00 AM

It's one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform.

A CMS decision is never as easy as you'd think.

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Best Practices for Replying to Negative Google Reviews

Posted by Randy Milanovic on Dec 20, 2016 7:35:00 AM

Negative reviews can be extremely tricky, especially during this time of the year.

Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it.

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What is the Lightning Bolt Icon in Google on Mobile all About?

Posted by Randy Milanovic on Dec 14, 2016 7:32:00 AM

You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.

It’s visible on Google search queries, within Twitter, on Facebook's Instant Articles, and even accompanying LinkedIn Pulse posts. That little icon is everywhere, so what does it mean? To get to the answer – and to understand why it matters to you as an Internet user or online marketer – here are a few things you should know…

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What's the Difference Between Buyer Personas and Demographics?

Posted by Randy Milanovic on Dec 1, 2016 7:15:00 AM

As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who serve as influencers – how can you hope to create content and offers that motivate them to act?

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Not Getting Any Leads? This Will Help

Posted by Randy Milanovic on Nov 21, 2016 7:07:00 AM

Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.

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It would be funnier if it didn’t hurt so much

Posted by Randy Milanovic on Nov 14, 2016 7:21:00 AM

We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.

Today we want to help everyone feel a little bit better about the guffaws they’ve committed, and to show just how surprisingly easy it is to do something that will make you want to smack your own forehead at times.

Here are three blunders that will leave you sighing in relief that you didn’t make them…

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The Website ReDesign Crash Diet Phenomenon

Posted by Randy Milanovic on Nov 10, 2016 7:46:49 AM

Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.

Most often, a new site or tool isn't always the best solution though. To be sure, some are held back by poor websites (especially if they aren't responsive), or by the poor advice they'd received previously.

But in the end, the majority struggle to grow traffic, excel in social, or attract new leads simply because they haven’t made the most of what they already had at their disposal; knowledge of their audience and familiarity with strategies required to access them.

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Don't Put the Wrong Stamp on Your Website Passport

Posted by Randy Milanovic on Nov 2, 2016 7:13:00 AM

There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.

It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; and as it turns out, not a bad marketing philosophy.

To help you understand why, let me run you through an experience I had just last week…

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How One Web Developer's Mistake Cost Me A Small Fortune… and Saved My Business

Posted by Randy Milanovic on Oct 22, 2016 8:05:00 AM

It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a challenge, and I was grateful to the staff and clients who stayed with our (then) design firm throughout my battle with the “Big C” than they’ll ever know. Late in the year, however, we ran into a challenge with one of our most important developers.

For whatever reason, he didn’t seem to have the same sense of urgency we had, or that our clients expected. After repeated requests for him to deliver his work, followed by unmet extended deadlines and a number of uncomfortable phone calls, we were fired by two of our biggest clients.

If you haven't been in that kind of deep water, be glad. It's not a fun place to be.

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