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Digital marketing is a marathon, not a sprint.

Posted by Dana Corkey on Apr 11, 2018 7:04:00 AM

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.

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Have You Noticed a Change in Google Image Search?

Posted by Randy Milanovic on Mar 27, 2018 7:31:00 AM

Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.

Instead, it takes you to the source of the image, which is a very important difference.

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Why So Many SEOs are Chasing Their Tails

Posted by Randy Milanovic on Mar 15, 2018 7:21:00 AM

Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.

It was probably inevitable, then, that HubSpot’s decision to discontinue their keyword tool would invite a lot of SEO questions from the online community. To some of them, the sky could seem to be falling.

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Are Anti-Spam Laws Going to Get You?

Posted by Randy Milanovic on Feb 18, 2018 1:46:09 PM

In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking favours, and highly suspect 'enhancement' promises.

Things got so bad that I once 'replied' to 50 spammers with a 'bounce' notification (indicating my email didn’t exist). The 'bounce' usually worked, causing the spammers to remove my email address from their lists.

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3 Signs you Need a Technical SEO Audit

Posted by Randy Milanovic on Jan 25, 2018 7:21:00 AM

Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you've been paying is worth the money?

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Is your Secret Fishing Hole Digital?

Posted by Randy Milanovic on Jan 9, 2018 7:16:00 AM

Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.

To give you an example, I want to describe a conversation I had with a peer recently. She’s an ambitious thinker and an up-and-coming thought leader in the field of social media. She was feeling a little perplexed one day though, because a post she wrote was getting an enormous number of views – but little in the way of shares or comments.

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18 Take-Aways from 18 Years as a Marketing Entrepreneur

Posted by Randy Milanovic on Jan 3, 2018 7:44:00 AM

In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson…

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Follow Analytics to Keep Your Plan on Track

Posted by Randy Milanovic on Nov 13, 2017 7:06:00 AM

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

From free options to complicated paid software platforms, there is no shortage of applications to tell you how many people are coming to your site, where they are arriving from, and what they are doing once they reach your pages.

This kind of information, although it can feel overwhelming at first, is almost priceless.

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4 Annoying Website Design Mistakes that Drive Customers Away

Posted by Randy Milanovic on Oct 18, 2017 7:37:00 AM

Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.

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Is Overconfidence Killing Your Marketing Effectiveness?

Posted by Randy Milanovic on Oct 5, 2017 7:04:00 AM

Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.

Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all tend to be experts and better-than-average performers.

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