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I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or partners?

To some, this might have seemed like a silly thing to ask. But, I really wanted them to think about it.

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As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Links between a High-rise Window Washing business and a Truffles Kiosk aren’t likely to be relevant.

Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being referred to positively by peers or members of the press is always helpful when it comes to establishing your credibility.

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You may have heard... in the midst of the Christmas rush 2018, Automattic (WordPress’s parent company) deployed Gutenberg, the new WordPress editor, freaked out millions of users, and frustrated developers as well.

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I have to ask: does Social Proof still hold value in 2019?

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If you are a Wordpress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.

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Every time I see articles that focus on designing for new apps (like Gutenberg, Wordpress' next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little bit.

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One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. :) He was obviously joking, but I will freely admit that we spend more time getting to know our clients than they expect.

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One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.

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One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry.

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I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.

My hope is that some of you will see this story and avoid making the same kinds of mistakes.

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If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right?

Hm. Maybe not...

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Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.

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By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).

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Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.

Online marketing is a lot like that. Every interaction you make online is like a seed you are planting. Only, you have no idea what is going to grow from that seed.

That online group you’ve joined. Your latest Facebook post. The lunch conversations you had at your last conference. All seeds.

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In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.

To follow up on those ideas, I want to introduce you to some of the most common issues we find when digging through the technical details of a website. We’ll kick things off today by examining the problem of links on your website that don’t go anywhere...

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