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Marketing Strategy, Social Engagement, and Search Optimization Insights

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Get more from Your Discovery Process by Asking More Questions

Posted by Randy Milanovic on Oct 29, 2018 1:32:09 PM

One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. :) He was obviously joking, but I will freely admit that we spend more time getting to know our clients than they expect.

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My Chat Bot Adventure (with Insights into Automating Lead Gen)

Posted by Randy Milanovic on Sep 26, 2018 1:38:32 PM

One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.

I preface this post with that bit of insight because I recently decided to try a tactic I think many of my clients and colleagues would probably like to know more about: using a chat bot on my website.

Here’s what happened - the good and the bad - along with what I learned…

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The 7 Deadly Sins Your Agency Should Never Commit

Posted by Randy Milanovic on Sep 9, 2018 12:04:35 PM

One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry.

Today, I’m laying out what we think are the seven deadly sins that no agency or marketing company should commit, and that no client should accept…

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Are You Paying Your SEOs to Fail?

Posted by Randy Milanovic on Aug 20, 2018 7:37:00 AM

I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.

My hope is that some of you will see this story and avoid making the same kinds of mistakes.

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Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are

Posted by Randy Milanovic on Jul 11, 2018 3:49:20 PM

If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right?

Hm. Maybe not...

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Do Local Businesses Really Need an SEO Retainer?

Posted by Randy Milanovic on Jun 4, 2018 5:53:08 PM

Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.

It seems like every company, no matter how small, is forking over somewhere between $300-$1000 each month to help them make their websites more visible on Google. It’s worth asking whether what they are getting in return is worth the cost. Do small and local businesses even need to pay SEO retainers in the first place?

Let’s look at a couple of relevant questions and issues and then come back to find an answer…

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How to set up a Cookie Policy Alert in HubSpot

Posted by Randy Milanovic on May 23, 2018 11:20:53 AM

By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).

In order to meet the requirements, website visitors must be made aware of data processing activities in your website. A cookie is data processing. HubSpot uses cookies to track visitors as they click through your site. That's how we gain insights into visitor behaviour, as well as lead intelligence around such activities as form fills, pages viewed, time on page and the like.

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Growing your business online is like farming. Yes. You read that right.

Posted by Dana Corkey on May 3, 2018 7:30:00 AM

Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.

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Break Your Own Site Much Lately? SEO Tips

Posted by Randy Milanovic on Apr 23, 2018 3:38:38 PM

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.

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Digital marketing is a marathon, not a sprint.

Posted by Dana Corkey on Apr 11, 2018 7:04:00 AM

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.

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