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Marketing Strategy, Social Engagement, and Search Optimization Insights

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Do Local Businesses Really Need an SEO Retainer?

Posted by Randy Milanovic on Jun 4, 2018 5:53:08 PM

Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.

It seems like every company, no matter how small, is forking over somewhere between $300-$1000 each month to help them make their websites more visible on Google. It’s worth asking whether what they are getting in return is worth the cost. Do small and local businesses even need to pay SEO retainers in the first place?

Let’s look at a couple of relevant questions and issues and then come back to find an answer…

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How to set up a Cookie Policy Alert in HubSpot

Posted by Randy Milanovic on May 23, 2018 11:20:53 AM

By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).

In order to meet the requirements, website visitors must be made aware of data processing activities in your website. A cookie is data processing. HubSpot uses cookies to track visitors as they click through your site. That's how we gain insights into visitor behaviour, as well as lead intelligence around such activities as form fills, pages viewed, time on page and the like.

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Growing your business online is like farming. Yes. You read that right.

Posted by Dana Corkey on May 3, 2018 7:30:00 AM

Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.

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Break Your Own Site Much Lately? SEO Tips

Posted by Randy Milanovic on Apr 23, 2018 3:38:38 PM

In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.

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Digital marketing is a marathon, not a sprint.

Posted by Dana Corkey on Apr 11, 2018 7:04:00 AM

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.

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Have You Noticed a Change in Google Image Search?

Posted by Randy Milanovic on Mar 27, 2018 7:31:00 AM

Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.

Instead, it takes you to the source of the image, which is a very important difference.

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Why So Many SEOs are Chasing Their Tails

Posted by Randy Milanovic on Mar 15, 2018 7:21:00 AM

Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.

It was probably inevitable, then, that HubSpot’s decision to discontinue their keyword tool would invite a lot of SEO questions from the online community. To some of them, the sky could seem to be falling.

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Are Anti-Spam Laws Going to Get You?

Posted by Randy Milanovic on Feb 18, 2018 1:46:09 PM

In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking favours, and highly suspect 'enhancement' promises.

Things got so bad that I once 'replied' to 50 spammers with a 'bounce' notification (indicating my email didn’t exist). The 'bounce' usually worked, causing the spammers to remove my email address from their lists.

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3 Signs you Need a Technical SEO Audit

Posted by Randy Milanovic on Jan 25, 2018 7:21:00 AM

Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you've been paying is worth the money?

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Is your Secret Fishing Hole Digital?

Posted by Randy Milanovic on Jan 9, 2018 7:16:00 AM

Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.

To give you an example, I want to describe a conversation I had with a peer recently. She’s an ambitious thinker and an up-and-coming thought leader in the field of social media. She was feeling a little perplexed one day though, because a post she wrote was getting an enormous number of views – but little in the way of shares or comments.

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