As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles.
Links between a High-rise Window Washing business and a Truffles Kiosk aren’t likely to be relevant.
Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being referred to positively by peers or members of the press is always helpful when it comes to establishing your credibility.
However, there are differences between links, citations, and mentions that online marketers should be aware of. They aren’t necessarily used the same way, and they might not have equal value depending on what you are trying to accomplish with your lead generation campaigns.