Marketing Strategy, Social Engagement, and Search Optimization Insights

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Vendor or Partner: Which Do You Want to Have (or Be)?

Posted by Randy Milanovic

I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or partners?

To some, this might have seemed like a silly thing to ask. But, I really wanted them to think about it.

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What You Need to Know about Links, Citations, and Mentions

Posted by Randy Milanovic

As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles.


Links between a High-rise Window Washing business and a Truffles Kiosk aren’t likely to be relevant.

Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being referred to positively by peers or members of the press is always helpful when it comes to establishing your credibility.

However, there are differences between links, citations, and mentions that online marketers should be aware of. They aren’t necessarily used the same way, and they might not have equal value depending on what you are trying to accomplish with your lead generation campaigns.

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Gutenberg + HubSpot = Super-site on a Shoestring

Posted by Randy Milanovic

You may have heard... in the midst of the Christmas rush 2018, Automattic (WordPress’s parent company) deployed Gutenberg, the new WordPress editor, freaked out millions of users, and frustrated developers as well.

The new editor changed the very nature of how publishing works in WordPress by introducing Blocks (modules) that replaced the familiar word-processor-like text-editing interface.

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Should shares, testimonials, and pie charts go poof?

Posted by Randy Milanovic

I have to ask: does Social Proof still hold value in 2019?

It's one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example). And it’s one of those phrases – like “internet marketers” itself – that doesn’t really have a clear meaning. Does that mean it doesn’t have any clear value, either?

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What does the Gutenberg Editor in Wordpress mean for my website?

Posted by Randy Milanovic

If you are a Wordpress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.

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The Best Web Metric of them All

Posted by Randy Milanovic

Every time I see articles that focus on designing for new apps (like Gutenberg, Wordpress' next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little bit.

I’m not saying these things don’t matter because they still do, but that they should they take a back seat to a few other things. You know, the ones that make you money.

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Get more from Your Discovery Process by Asking More Questions

Posted by Randy Milanovic

One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. :) He was obviously joking, but I will freely admit that we spend more time getting to know our clients than they expect.

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My Chat Bot Adventure (with Insights into Automating Lead Gen)

Posted by Randy Milanovic

One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.

I preface this post with that bit of insight because I recently decided to try a tactic I think many of my clients and colleagues would probably like to know more about: using a chat bot on my website.

Here’s what happened - the good and the bad - along with what I learned…

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The 7 Deadly Sins Your Agency Should Never Commit

Posted by Randy Milanovic

One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry.

Today, I’m laying out what we think are the seven deadly sins that no agency or marketing company should commit, and that no client should accept…

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Are You Paying Your SEOs to Fail?

Posted by Randy Milanovic

I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.

My hope is that some of you will see this story and avoid making the same kinds of mistakes.

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