Marketing Strategy, Social Engagement, and Search Optimization Insights

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Is your Secret Fishing Hole Digital?

Posted by Randy Milanovic on Jan 9, 2018 7:16:00 AM

Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.

To give you an example, I want to describe a conversation I had with a peer recently. She’s an ambitious thinker and an up-and-coming thought leader in the field of social media. She was feeling a little perplexed one day though, because a post she wrote was getting an enormous number of views – but little in the way of shares or comments.

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18 Take-Aways from 18 Years as a Marketing Entrepreneur

Posted by Randy Milanovic on Jan 3, 2018 7:44:00 AM

In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson…

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Follow Analytics to Keep Your Plan on Track

Posted by Randy Milanovic on Nov 13, 2017 7:06:00 AM

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

From free options to complicated paid software platforms, there is no shortage of applications to tell you how many people are coming to your site, where they are arriving from, and what they are doing once they reach your pages.

This kind of information, although it can feel overwhelming at first, is almost priceless.

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4 Annoying Website Design Mistakes that Drive Customers Away

Posted by Randy Milanovic on Oct 18, 2017 7:37:00 AM

Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.

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Is Overconfidence Killing Your Marketing Effectiveness?

Posted by Randy Milanovic on Oct 5, 2017 7:04:00 AM

Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.

Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all tend to be experts and better-than-average performers.

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Should I care where my website is hosted? Here are 7 tips on the topic.

Posted by Randy Milanovic on Sep 27, 2017 7:04:00 AM

If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.

Once they’re set up, most of these things can become an afterthought. Or at least that's the case until something goes wrong.

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Using Influence Marketing and Persona Mapping to Grow Your Leads

Posted by Danny Brown on Sep 20, 2017 7:03:00 AM

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

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A Sounding Board Just Might Be your Wisest Investment

Posted by Randy Milanovic on Sep 13, 2017 7:25:00 AM

When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.

That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are making poor decisions in the first place, so it’s all the more difficult to correct them. Basically, we're limited by our own perspective.

That would be a difficult enough challenge to overcome, but a journey into our minds reveals something even tougher. Namely, that the more complexity there is to a situation, the more secure we feel in the accuracy of our thinking and decision-making.

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An Organic Approach to Marketing and Customer Care

Posted by Randy Milanovic on Sep 6, 2017 7:17:00 AM

At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.

From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown options in just about any supermarket you visit.

It’s interesting that our relationship with food changed as access to information grew. By using a little bit of common sense, we (as shoppers) have been able to overcome what was once conventional thinking around nutrition.

I think a parallel shift might be taking place in the world of digital marketing. For a very long time, companies of all sizes have been following a formulaic approach to lead generation.

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List or Grid View? Why Your Blog Layout Matters

Posted by Randy Milanovic on Aug 24, 2017 7:04:00 AM

Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients.

Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog articles give you something to talk about in social media, and can be used to draw interested visitors via email.

For all the attention we pay to blog posts, we recently discovered (through discussion about a couple of clients' websites) that we've take blog roll layout for granted.

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