Marketing Strategy, Social Engagement, and Search Optimization Insights

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Craft Killer Copy Every Time

Posted by Randy Milanovic on Jul 19, 2017 7:33:00 AM

Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?

But, as a marketer you'll need to put those daydreams aside for a moment. Chances are, you’re going to have to put together a tweet, blog article, or email campaign on your own this week.

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11 Tips for Pairing Images with Blog Posts

Posted by Randy Milanovic on Jul 7, 2017 6:58:39 AM

Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.

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2017 HubSpot Pricing Guide by Ben Ratner

Posted by Randy Milanovic on Jun 26, 2017 10:37:44 AM

We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise).

So please allow us to clear the air :)

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Working the Grey areas of Search Visibility

Posted by Randy Milanovic on Jun 13, 2017 7:33:00 AM

Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.

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Does Landing Page Length Really Matter?

Posted by Randy Milanovic on Jun 5, 2017 7:33:00 AM

The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others.

Unfortunately, the opinions you often hear about landing page length are just those – opinions. They tend to be based on personal experience, rather than rigorous A/B testing. Or, they are based on what's been passed from one person to another in some form of conventional wisdom that doesn’t always hold up.

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Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?

Posted by Randy Milanovic on Jun 1, 2017 7:26:00 AM

How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?

These are questions most of us might not want to answer publicly. They bring up the kinds of vulnerabilities or exposures we’d rather not have… much less admit to. As a result, we may be inclined to stretch the truth a little bit when asked about them.

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Can Marketers Fool You Into Thinking You Haven't Been Fooled?

Posted by Randy Milanovic on May 25, 2017 7:22:00 AM

Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”

The implication, of course, is that other people could be tricked or swayed by transparently flimsy logic, but that you yourself are too savvy to fall for such simple-minded tricks.

Most of us believe, on some level or another, that the public at large is just a little bit more gullible than we are. We just know, deep down inside, that we can’t be influenced like other people can. Or can we?

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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Posted by Randy Milanovic on May 18, 2017 7:38:00 AM

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.

Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason? Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.

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Is your Website Underemployed?

Posted by Randy Milanovic on May 16, 2017 7:35:00 AM

Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...

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Why Does Consensus Often Lead to False Positives?

Posted by Randy Milanovic on May 11, 2017 7:31:50 AM

One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.

For instance, there is a good chance that unless you’re some kind of staunch conservative or borderline revolutionary, you tend to think that other people share your overall point of view on a lot of different topics.

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