Marketing Strategy, Social Engagement, and Search Optimization Insights

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Is Google Pardoning Link Spammers?

Posted by Randy Milanovic on Oct 13, 2016 7:36:00 AM

Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more.

Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies. Is that enough of a deterrent to SEOs selling spam link services or people engaging in such activity?

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Ann Smarty on How to Do Keyword Research

Posted by Ann Smarty on Oct 11, 2016 7:35:00 AM

Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

That leaves smaller guys, or those just starting out, struggling to carve out a little niche for themselves. It also makes it difficult to know exactly how to corner a keyword, and which ones to target. What is worth putting the time and effort into, and what happens if you fail?

Thankfully, in many ways the process is the same. But there are some tools and tips that can help you keep up with changes.

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Are PPC Firms Playing Your Good Name Against You?

Posted by Randy Milanovic on Oct 3, 2016 7:31:00 AM

As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients.

This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their way around ethical guidelines in any type of business, which would explain some of the scandals we see in finance and other fields.

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Google Penalty for Pop-Ups Coming in 2017

Posted by Randy Milanovic on Sep 21, 2016 7:30:00 AM

Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

Can I get a Yay? Yay!

Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content as people enter a website.

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Are You Ready for Environmentally Friendly Web Design?

Posted by Randy Milanovic on Sep 5, 2016 7:30:00 AM

When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.

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Use The 3 Buckets Strategy To Convert Leads

Posted by Randy Milanovic on Aug 18, 2016 7:30:00 AM

Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.

But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who was receiving literally hundreds of well-qualified leads, but wasn’t having much luck turning them into actual customers.

What we discovered was that not everyone is well-versed in the process of turning qualified inbound leads into new accounts.

With this realization, I decided to sit down and spend some time with Marty Tascona of Deliberate Selling. He helped me understand a system virtually any small or medium-sized business can use, which we’ll call a “three bucket” sales funnel.

It works like this: every time a lead comes in, it’s assigned to one of three different categories…

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What Should You Do When a Google Rep Calls?

Posted by Randy Milanovic on Aug 16, 2016 7:30:00 AM

“Someone from Google called and they want to help me work through some recommendations.”

Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them. As in, why do they need Google to “fix” my account if they’ve been paying for you to help them rank all along?

A more appropriate response might be one of indifference. That’s because Google isn’t exactly calling to help. Or at least, they aren’t calling to help you. To understand why, and what you should do when a Google rep calls, here are a few things you need to keep in mind…

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26 Billion Reasons You May Consider Linking Out

Posted by Randy Milanovic on Aug 9, 2016 7:30:00 AM

Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders.

But as regular users of the only social network that’s actually devoted to fostering business connections, should we be concerned? What does the deal mean for us?

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Google, Have You Abandoned the Faithful?

Posted by Randy Milanovic on Aug 4, 2016 7:30:00 AM

In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike.

The world’s largest search engine rolled out its new – separate – mobile algorithm, twinned with smaller changes the desktop version, designed to help searchers who are on-the-go find the local results they are looking for.

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Losing Your Social Sharing Counts Could Cost You

Posted by Nick Heer on Jul 28, 2016 7:30:00 AM

It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.

Unfortunately, these buttons are hopelessly attached to the current page address in a near-literal way — they do not follow redirected URLs. And that means that after a migration the buttons will likely show no shares at all.

So how do you prevent this from happening? It’s easy-ish. You just have to tell the buttons where the original page was located so that the original share counts are brought forward.

You could do this manually, but many platforms — HubSpot and various WordPress themes and plugins included — automatically insert social buttons on posts and pages, leaving no opportunity to manually edit where they point to. And, anyway, it’s totally better if you automate this sort of stuff.

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