Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.
To give you an example, I want to describe a conversation I had with a peer recently. She’s an ambitious thinker and an up-and-coming thought leader in the field of social media. She was feeling a little perplexed one day though, because a post she wrote was getting an enormous number of views – but little in the way of shares or comments.