Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
The implication, of course, is that other people could be tricked or swayed by transparently flimsy logic, but that you yourself are too savvy to fall for such simple-minded tricks.
Most of us believe, on some level or another, that the public at large is just a little bit more gullible than we are. We just know, deep down inside, that we can’t be influenced like other people can. Or can we?