My aim is to empower you. Whether you want to do it yourself or just understand digital marketing better, everything we learn together is intedned to becomes a foundation for everything you want to do moving forward.
Kayak partners with clients to deliver digital marketing services following a 5-step process: 1 strategic marketing, 2 creative, 3 website development, 4 search engine optimization, 5 marketing activation supported with digital and business coaching throughout and beyond.
Working collaboratively with you, our team facilitates the deployment of attraction-based marketing systems that inform, educate, and engage prospects throughout their information discovery stages to better prepare them for a sales discussion.
Kayak’s process helps your prospects qualify/disqualify your company, as well as for your company to qualify/disqualify the prospect via navigating strategically deployed content.
The result of our process is better informed and thus self-qualified prospects, allowing for smoother transition to closed sales, all-the-while lowering barriers common to transaction-based sales strategies.
It’s not every company that is born from the collision of cancer and an economic downturn. But it is those two, seemly-unrelated yet simultaneous events that led me to realize I couldn’t keep doing SEO, websites, and marketing the same old way anymore, and motivate me to change the way they’re done.
The global downturn resulted in a lot of good people losing their homes and their businesses. For myself, it brought a stage IV cancer diagnosis.
Never one to back down from a challenge, I set out to conquer the cancer, and conquer it I did.
Health crisis overcome, longtime right hand guy Paul Trieu and I surveyed what was left of our once thriving visual design business, noting that the only projects remaining were web-related.
The digital aspects of visual communications had finally arrived, and with considerable force. Accepting this, Paul and I decided that if we were going to 'do' websites, we wanted to do them exceptionally well.
"Exceptionally well" isn't the norm in an industry where SEO, social media, web design, and advertising efforts are commodities of mostly siloed efforts that only temporarily impact ROI.
Together, we were determined to change the ROI picture by connecting activities to business outcomes, incorporating process, and applying proven business strategies to drive more sustainable and cumulative business growth.
As it turns out, we aren't the only ones who like this approach. KAYAK was nominated and became a double-finalist in the 2013 Small Business Awards with the Calgary Chamber of Commerce for Breakout Business and Small Business of the Year, and has been mentioned or featured in Forbes, CTV News, The Financial Post, and Inc., as well as many other media and websites.
In the first two years, KAYAK partnered with a long list of businesses that were able to see as much as a 600% increase in new leads from the work they did together. And, best of all, it’s the businesses that we’ve worked with that have become our biggest ambassadors.