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Recent Online Marketing Blog Articles

Online Marketing Blog by KAYAK Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers. Chances are no matter what you're offering,...Read More
Online Marketing Blog by KAYAK One of the difficulties with starting to take your business networking online is remembering to do it every day - you have new websites to visit, new usernames and passwords, and new things to learn once you're logged in. How do you do it all? The very start of a habit can be the hardest. I've often heard that if you can do something for 21 days...Read More
Online Marketing Blog by KAYAK Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be. I've always adhered to the idea that "no matter how good you are, there is always someone better." Below I've compiled 18 resources that I reference...Read More
Online Marketing Blog by KAYAK Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't really do much to...Read More
Online Marketing Blog by KAYAK Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can  Legend of Zelda  teach you about being a better marketer? We're all a bit nerdy here at Kayak , but I'm the one who's into video...Read More
Online Marketing Blog by KAYAK Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision. In B2B marketing, being separated from the final decision makers by intermediaries is a common experience. But, getting to them may not be as difficult as you think. Rather than  despair that you...Read More
Online Marketing Blog by KAYAK The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices? We're big believers in reaching a wider audience through sharing and engaging in a variety of places around the web, as well as discovering quality content posted by others. To show you what we mean, here's some great content about...Read More
Online Marketing Blog by KAYAK I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with...Read More
Online Marketing Blog by KAYAK Let's start with a confession: I've been a fan of Starbucks coffee for years. You might even call me an addict.  Given my minor obsession with steamed milk and espresso beans, you probably wouldn't be surprised to know that I've been a member of the Starbucks Gold Card program for a long time. And I've been earning "stars" with each purchase – which I...Read More
Online Marketing Blog by KAYAK It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers. In fact, I sometimes come across...Read More
Online Marketing Blog by KAYAK Building a new website and improving your online presence is an exciting decision. The mind goes to flashy designs and complicated tools to impress your prospects. While these all sound fun, part of our job is the reminder that your online presence, including your website, must encourage your prospects to trust you. Your online marketing goals are...Read More
Online Marketing Blog by KAYAK Search optimization will always occupy a somewhat ironic place in my mind. That's because, as one of the more important parts of a successful online marketing campaign, I'm forced to spend a lot of time thinking, speaking, and writing about it . On the other hand, SEO (and especially Google's algorithm) is so over-analyzed that many marketers commonly...Read More
Online Marketing Blog by KAYAK It's the nightmare of anyone who does business online: you've messed up. You try to put your mistake behind you, but you're haunted by search results bringing it to the surface. Courts in Spain have decided that people there have the right to demand that less savoury elements of their past stop showing up in search results. The implications are...Read More
Online Marketing Blog by KAYAK One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you're going to generate from a given piece of content. I’d been reminded of that twice recently, and it has led me to an epiphany. In the first case, a pleasant surprise came in the form of an avalanche of viewership...Read More
Online Marketing Blog by KAYAK My last blog was all about content creation and how to overcome the barriers to creating . This time I want to address a similar topic: creating content in social media. Blogging, writing eGuides or eBooks, creating videos, recording podcasts, are the root of your inbound marketing efforts. Getting the word out about those pieces becomes incredibly important,...Read More
Online Marketing Blog by KAYAK Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value? ...Read More
Online Marketing Blog by KAYAK Every marketing effort begins with some form of content. Without it, there's nothing to share, nothing to promote, and nothing to optimize. Despite content's importance, it still seems to be the toughest element to create for many business owners and marketers. Here's the three most common roadblocks I've come across and how to overcome them. Roadblock...Read More
Online Marketing Blog by KAYAK A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft. During the 90-minute workshop, we took a closer look at why rich snippets are so important to search and how content creators can use them to get more from every blog post and article they create. You...Read More
Online Marketing Blog by KAYAK So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next! Have you seen these headlines lately? You probably saw one or two, thought they were interesting, and then your Facebook feed became a firehose of Things You Can't Believe Happened Next! This is the clickbait headline, content trend du jour. A simple enough format that's...Read More
Online Marketing Blog by KAYAK Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective. In other words, how much does it take, in terms of text, images and arguements, to find the "sweet spot" where the highest number of potential customers are willing to take the next step and commit to converting on your form? ...Read More

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