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Recent Online Marketing Blog Articles

Online Marketing Blog by KAYAK The power of Twitter is that, as a platform, there is so much to be found - new connections, weird facts, and business opportunities abound. It's important to know what to listen to. Much like having a large music library divided into playlists, you want to divide your twitter reading into curated lists and well-defined searches.  Don't let your...Read More
Online Marketing Blog by KAYAK Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case...Read More
Online Marketing Blog by KAYAK As a rule of thumb, having more content in more places is a very good thing for marketers. At the very least, it gets your content in front of more eyes. At the same time, we all recognize that there are only so many hours in a day, and so many great ideas to pursue. That makes choosing the right channels for your articles incredibly important. With that in...Read More
Online Marketing Blog by KAYAK Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects. E-marketing in particular has been the recent target of CASL (Canada’s anti-spam...Read More
Online Marketing Blog by KAYAK Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don't know exactly what Google wants from a website, we've had a pretty...Read More
Online Marketing Blog by KAYAK Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers. Chances are no matter what you're offering, there's...Read More
Online Marketing Blog by KAYAK One of the difficulties with starting to take your business networking online is remembering to do it every day - you have new websites to visit, new usernames and passwords, and new things to learn once you're logged in. How do you do it all? The very start of a habit can be the hardest. I've often heard that if you can do something for 21 days...Read More
Online Marketing Blog by KAYAK Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be. I've always adhered to the idea that "no matter how good you are, there is always someone better." Below I've compiled 18 resources that I reference...Read More
Online Marketing Blog by KAYAK Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't really do much to...Read More
Online Marketing Blog by KAYAK Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can  Legend of Zelda  teach you about being a better marketer? We're all a bit nerdy here at Kayak , but I'm the one who's into video...Read More
Online Marketing Blog by KAYAK Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision. In B2B marketing, being separated from the final decision makers by intermediaries is a common experience. But, getting to them may not be as difficult as you think. Rather than  despair that you...Read More
Online Marketing Blog by KAYAK The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices? We're big believers in reaching a wider audience through sharing and engaging in a variety of places around the web, as well as discovering quality content posted by others. To show you what we mean, here's some great content about...Read More
Online Marketing Blog by KAYAK I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with...Read More
Online Marketing Blog by KAYAK Let's start with a confession: I've been a fan of Starbucks coffee for years. You might even call me an addict.  Given my minor obsession with steamed milk and espresso beans, you probably wouldn't be surprised to know that I've been a member of the Starbucks Gold Card program for a long time. And I've been earning "stars" with each purchase – which I...Read More
Online Marketing Blog by KAYAK It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers. In fact, I sometimes come across...Read More
Online Marketing Blog by KAYAK Building a new website and improving your online presence is an exciting decision. The mind goes to flashy designs and complicated tools to impress your prospects. While these all sound fun, part of our job is the reminder that your online presence, including your website, must encourage your prospects to trust you. Your online marketing goals are...Read More
Online Marketing Blog by KAYAK Search optimization will always occupy a somewhat ironic place in my mind. That's because, as one of the more important parts of a successful online marketing campaign, I'm forced to spend a lot of time thinking, speaking, and writing about it . On the other hand, SEO (and especially Google's algorithm) is so over-analyzed that many marketers commonly...Read More
Online Marketing Blog by KAYAK It's the nightmare of anyone who does business online: you've messed up. You try to put your mistake behind you, but you're haunted by search results bringing it to the surface. Courts in Spain have decided that people there have the right to demand that less savoury elements of their past stop showing up in search results. The implications are...Read More
Online Marketing Blog by KAYAK One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you're going to generate from a given piece of content. I’d been reminded of that twice recently, and it has led me to an epiphany. In the first case, a pleasant surprise came in the form of an avalanche of viewership...Read More
Online Marketing Blog by KAYAK My last blog was all about content creation and how to overcome the barriers to creating . This time I want to address a similar topic: creating content in social media. Blogging, writing eGuides or eBooks, creating videos, recording podcasts, are the root of your inbound marketing efforts. Getting the word out about those pieces becomes incredibly important,...Read More

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