Program includes dedicated trainer, inbound strategy and two guided assignments that you will be able to deploy on your website.
Taking an inbound marketing approach to generating leads online is smart. Our training program is designed to give you the core knowledge you’ll need to make the most of your inbound marketing efforts in the shortest amount of time.
The training program is made up of four consultative sessions (with assignments), structured in a way similar to that of a real life inbound marketing campaign.
We start by getting a basic understanding of your business and the specific marketing persona you wish to reach (fancy talk for getting to know your prospect). From there we begin to brainstorm ideas for a targeted Top-of-the-Funnel (TOFU) marketing offer (the carrot in your lead capture strategy).
Search engine optimization is a complex and evolving topic. In this session we’ll dispel some of the mystery around SEO and look at how you can get your site ranking on keywords that truly matter via blogging activity.
Referencing the initial training session, we will brainstorm and develop helpful, informative blog content ideas and call-to-action intended to link your readers to your offer.
There's more to social tools than posting coffee mugs and vacation snapshots. Using social media to develop business relationships is today's business networking activity. Rather than focus on the tool, we'll help you put the focus on the strategy.
That being said, we recognize that there are behavioural nuances that vary between social networks that will impact how you communicate. Once we establish a baseline social strategy that you can carry from network to network, the training program then focuses on utilizing the particular characteristics of up to three core social networks, selected strategically based on your business.
With a TOFU (top-of-the-funnel) offer in-hand, a blog in waiting, and social channels offering options for engagement and sharing, we'll move on to deployment. Covering calls-to-action, landing pages, thank-you pages, and even forms, we’ll help you understand the main elements needed to capture a lead on your website.