Inbound Marketing Training

Getting your team out of the blocks and into the race.

 

Inbound Marketing Training

Getting your team out of the blocks and into the race.

 

Inbound Marketing Training

Getting your team out of the blocks and into the race.

 

Making good on our promise to help you do more for yourself, KAYAK's inbound marketing training program will help you lay the groundwork for online success.

Knowing where to begin and how to make effiicient use of your efforts online are often the biggest challenges for inbound marketers. Our unique training program takes you through the process in an ordered way, 1-on-1, with a certified trainer.

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Program includes dedicated trainer, inbound strategy and two guided assignments that you will be able to deploy on your website.

We’re ecstatic that you’ve considered taking an inbound marketing approach to generating leads online. You probably know already that there are no silver bullets outside of consistent effort, and that succeeding online means . Our training program is designed to give you the core knowledge you’ll need to make the most of your inbound marketing efforts in the shortest amount of time.

What is included in the Inbound Marketing Training Program?

The training program is made up of four consultative sessions, ordered in a way that would mimic the process of a real life inbound marketing campaign.


Training Session 1: Inbound Marketing for Lead Capture


We start by getting a thorough understanding of your business and the specific marketing persona you wish to reach. From there we can begin to brainstorm ideas for a targeted Top-of-the-Funnel (TOFU) marketing offer as a carrot in your lead capture strategy.


Training Session 2: Understanding Search and Blogging


Search engine optimization is complex and evolving topic. In this session we’ll dispel some of the shroud of mystery around SEO and look at how you can get your site ranking on keywords that matter.

As I’m sure you’re putting together, blogging is critical point to ranking in search. But the value of blog goes far beyond SEO. Referencing the initial training session, we will brainstorm and develop content targeted to a persona and content which can lead readers to your TOFU offer.


Training Session 3: Strategic Social


Using social media to support and create meaningful business relationships isn’t about knowing how to use the tool. While that will need to be a part of your learning efforts if you aren’t already familiar with the tools, we consider that a pre-requisite or homework while you’re in the training program. Social tools change and evolve. The next Facebook might come along one week after you’ve completed your training. If the focus on is on the tool, then you’re stuck. If the focus is on the strategy, you can evolve with the technology.

That being said, we recognize that there are nuances between social networks that will affect how you communicate. Once we establish a baseline social strategy that you can carry from network to network, the training program then focuses on utilizing the particular characteristics of three social networks, selected strategically based on your business.


Training Session 4: Optimizing Lead Capture


With a TOFU offer in-hand, a blog in waiting, and social channels churning out valuable content, it is time to build a lead capture system on your website. From calls-to-action, to landing pages, thank-you pages, and even forms, we’ll cover all of the elements needed to capture a lead in exchange for your TOFU offer.

We’ll also provide you with a checklist of elements that make up a best practice lead capture system so you can reproduce your successes again and again. However, if you’re offer is falling a little flat and you’re looking for ways to improve your lead capture, this session will also cover A/B testing opportunities.


What will you come away with at the end of the training program?

  • A thoroughly developed marketing persona.
  • A branded and strategically targeted top-of-the-funnel marketing offer.
  • A fully search engine optimized and targeted blog article.
  • A social media audit giving you actionable advice.
  • A social media imagery template to help craft images for the best possible visual impression.
  • A lead capture checklist ensuring you can build the components required to capture a lead and move them into your sales funnel.

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing