Content Creation

Marketing power at all levels of your sales funnel.

 

Content Creation

Marketing power at all levels of your sales funnel.

 

Content Creation

Marketing power at all levels of your sales funnel.

 

A Critical Piece of Inbound Lead Generation: the Offer

Online marketing teams should build every page, and every piece of content, with the goal of attracting prospects and getting them to take action.

Through the deployment of offers within our online marketing system, we attract interested prospects into your sales funnel.

 

 


Research and Attention Come First

Before you can persuade a potential customer to begin a relationship with you, you have to make a connection. Using targeted content based on detailed marketing personas, and a search optimization approach that pays attention to ethical search activities, we devise the strategies and help create the tools you need to attract buyers from the web.

This isn't just another generic "content strategy," it's a comprehensive system that involves using the right topics, keywords, and ideas in a coordinated way that attracts interested individuals.


Engagement Fuels Interest

Once prospects have found you online, it's time to keep them interested with relevant content that matter most to them. We'll help you create blog posts, downloadable offers, and other informative pieces that build your credibility – and garner trust.


Clear, Concise Copywriting

When you are trying to share new ideas and build up your credibility online, there isn't any room for wasted words, sloppy grammar, or overused clichés. KAYAK's team of copywriters work with you to develop your thoughts – including your unique selling points – and communicate them in a way that buyers can easily understand.

Premium content copywriting is about the right mix of attention-grabbing titles, the careful use of keywords, and attention to length and detail. All combined in a way that flows together naturally.


Outcome-Focused Design

Almost any digital agency can give you document covers and pages that look great. At KAYAK, we use our creative instincts to build downloadable offers that don't just feature fantastic visual elements, but also an intentional pattern and structure. In other words, we build offers that encourage readers and viewers to take the next step.

Art without purpose is beautiful. When it's combined with marketing insight, however, it can be stunning and effective at the same time.


Get Buyers to Take Action When They Are Ready

The real goal of inbound lead generation isn't just to create new sales opportunities, but to get qualified prospects to contact you when they are ready to take action. Depending on your product or service, and your buyer's situation, it's realistic to be aware it could take hours, weeks, or even months to happen.

With automated follow-up systems in place, you don't have to use your time and resources chasing down opportunities that aren't ready – KAYAK will help you create and deploy a process that grows month after month.

 


 

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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
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Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing