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Why The Customer is Not Always Right

Posted by Randy Milanovic

May 21, 2015 5:48:00 AM


I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a challenging time running their business, catering to every client's wish and whim.

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Topics: business advice, ethics, customer service

Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?

Posted by Randy Milanovic

May 13, 2015 6:00:00 AM


Hardly a week goes by when I don't come across some kind of request from a company or organization asking for speculative work submissions (also known as "spec" creative, co-creation, or user-generated content). While these are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short term awareness generation for the brand while exploiting the participants.

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Topics: ethics, better business practices, co-creation contest

Keeping Your Business Afloat in a Downturn the KAYAK Inbound Way

Posted by Randy Milanovic

May 7, 2015 6:00:00 AM


If there’s one thing business owners universally fear, it’s an economic downturn. Although there are a few industries that benefit, or at least remain stable during a rough patch, even those tend to face increased pressure and competition in slower times.

But, an economic downturn doesn’t have to mean big trouble for your company. The easiest way to attract new customers when times are tight – not to mention keep the ones you already have – is to look at the way you attract customers in the first place.

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Topics: inbound marketing, business strategy, better business practices

Is Your Content Being Used For or Against You?

Posted by Randy Milanovic

May 1, 2015 12:05:20 PM


Could you be crowded out of search listings – and your readers’ attention – by your own content?

At first glance, that might seem like a silly question. After all, having lots of fresh, interesting content is the cornerstone of a healthy online marketing plan and your online strategy. And yet, it’s entirely possible that content aggregators can snag what you’ve created and use it in a way that actually hurts you.

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Topics: content strategy, syndication

Can Social Be Seasonal?

Posted by Randy Milanovic

Apr 23, 2015 2:47:52 PM


In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful, there would be multitudes of readers ready to jump in, comment, and add their own thoughts.

In the real world, though, people are busy… no matter how great your idea is. Holidays, heavy work days, and even personal distractions can divert their attention in an instant.

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Topics: social media tips, social engagement, personas

Who Made Up The Rules Around Social Engagement Anyway?

Posted by Randy Milanovic

Apr 15, 2015 5:30:00 AM


There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right.

Sometimes, though, all of this helpful insight can actually get in the way of common sense and real human-to-human interaction (#H2H). In fact, I would go as far as to say that finding success in social occasionally comes down to doing it the way that feels most natural to you.

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Topics: social media tips, social engagement, engagement best practices

Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law

Posted by Randy Milanovic

Apr 8, 2015 6:00:00 AM


I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows them to keep their finger on the pulse of their industry, along with customer discussions and concerns and insights they just couldn't find 'not' being there.

As it turns out, doing so may not just be a good idea, but also a legal requirement.

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Topics: blogging, engagement best practices

Google Mobile Assisted Search Shows Promise

Posted by Mark Lynch

Apr 1, 2015 6:00:00 AM


Google has always been known as an innovator, but today’s news of a shift in the way local search results will be handled is truly an eye-opener…

Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market. What makes this idea truly unique is that it takes advantage of a piece of technology you might not think of as being groundbreaking – the phone itself.

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Topics: Google, algorithm update, google plus

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools

Posted by Randy Milanovic

Mar 24, 2015 6:00:00 AM


Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”

If you filled in your blank with something like “better knowledge,” or “smarter decision-making,” then let me know and I’ll beam you over a shiny gold star. If you answered with anything else – maybe WordPress, Hootsuite, Buffer, or HubSpot – you might be making the classic mistake of confusing tools with solutions.

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Topics: online marketing training, automation, toolkit

Why My Contact Form Is Not The Best Place to Pitch Me

Posted by Randy Milanovic

Mar 16, 2015 5:30:00 AM


Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.

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Topics: business tips, better business practices, contact forms

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book
7 steps to jump start your email marketing strategy

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing