Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

 

Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

 

Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

Vanity Metrics and Social Proof. What Does it All Mean?

Posted by Randy Milanovic

Aug 24, 2015 6:00:00 AM


In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling up my mobile and adding people to a twitter list made for the event. Before long, one individual in particular caught my attention, for he had more than 300 thousand Twitter followers. Which of course, quickly became a topic of discussion.

Read More

Topics: trust, metrics, social proof

Semantic Search: Is it Time for a Think-Building Campaign?

Posted by Randy Milanovic

Aug 14, 2015 6:00:00 AM


Once upon a time, you could improve your search engine visibility by signing up for dozens (hundreds, thousands…) of different directories (of vastly differing quality), earning a link to your website in the process. At the time, each of these links effectively served as an “up-vote” of sorts to the search engines, making your website appear more authoritative with each entry.

Of course, we all know what happened next: SEOs and marketers at every level abused the system, Google Penguin and Panda algorithm updates came along, and these kinds of links were devalued to the point that they were somewhere between useless and dangerous.

Read More

Topics: SEO, search engine optimization, semantic search

Who Is Setting the Tone for Your Online Reputation?

Posted by Randy Milanovic

Aug 11, 2015 6:00:00 AM


Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).

Read More

Topics: reviews, Negative Reviews, reputation management

7 Tips For Gathering Content From Your Team

Posted by Randy Milanovic

Jul 28, 2015 6:00:00 AM


Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise.

Read More

Topics: marketing, content strategy

How Much of the Internet’s Potential are You Wasting?

Posted by Randy Milanovic

Jul 15, 2015 6:00:00 AM


There is an interesting dichotomy floating around on the Internet. On the one hand, the web (and social media specifically) is supposed to be fostering creativity and individual expression. On the other hand, the partisan and anonymous nature of the Internet is fuelling a stronger and stronger herd mentality. A distance that causes people to act as they were wearing a mask.

Read More

Topics: social engagement, business communication, authenticity

White, Black, or Grey: Which Search Optimizer Are You?

Posted by Randy Milanovic

Jun 30, 2015 6:00:00 AM


Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use.

To understand which camp we fall into – and where we think you should be, too – it’s important to know some of the key differences. So let’s dive into the white hat versus black hat chat…

Read More

Topics: search optimization, search, content strategy

My Take-aways From The Blogging on LinkedIn Hangout

Posted by Randy Milanovic

Jun 25, 2015 6:00:00 AM


Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing platform Pulse and, specifically, what marketers can do to make the most of it as a blogging platform. On the call with me were LinkedIn heavyweights Marc Miller and Paul Shapiro.

Read More

Topics: LinkedIn, blogging tools, syndication

Plan Run Evaluate Improve Your Marketing Efforts

Posted by Randy Milanovic

Jun 17, 2015 5:30:00 AM


If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.

Read More

Topics: better business practices, web development, agile marketing

Are You Relying a Little Too Much on Marketing Automation?

Posted by Randy Milanovic

Jun 3, 2015 6:00:00 AM


At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly responsible for the posts you see on Twitter, Facebook, and Google +. And even though it’s all being done in the name of “convenience,” I would argue that these types of interactions aren’t convenient, helpful, or meaningful to anyone. More often than not, they’re just a waste of time.

Read More

Topics: automation, social engagement, social shakeup

5 Reasons Why Business Leaders Need to Be Social

Posted by Randy Milanovic

May 28, 2015 6:00:00 AM


With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.

Read More

Topics: business advice, social engagement, social networking

comments powered by Disqus

Tap into a wealth of marketing goodness. Subscribe now.

 
 

Helpful content for business marketers and entrepreneurs in businesses of all sizes.

Our top contributors:

randy-milanovic-web lyndsay-peters-256x256 mark-kayak-creative-profile-photo-resized-163

KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book
7 steps to jump start your email marketing strategy

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing