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8 Tips About Social Posting for Engagement

Posted by Randy Milanovic

Dec 18, 2014 5:30:00 AM


Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.

Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind:

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Topics: social posting

7 Tongue-in-Cheek Marketing Predictions for 2015

Posted by Randy Milanovic

Dec 15, 2014 5:30:00 AM


What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?

Because you have so much riding on your website, I wanted to do better for you this time around and give you some concrete ideas you can actually use and plan for in the coming year. And so, without any further preamble, here are my seven boldest online marketing predictions for 2015:

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Topics: marketing predictions

Did the Penguin 3 Update Put Your Website on Thin Ice?

Posted by Randy Milanovic

Dec 11, 2014 6:30:00 AM


If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however, is what changed and whether you should be worried for your website rankings.

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Topics: SEO, online marketing best practices, algorithm update

3 Easy Ways to Foster Creativity in Your Company

Posted by Randy Milanovic

Dec 6, 2014 6:30:00 AM


Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.

You can see a summary of Adobe’s findings on creativity in an infographic here, but perhaps their most eye-opening conclusion was that a lot of people feel that creativity is being stifled within schools and workplaces.

For all the lip service that gets paid to thinking and acting differently than the competition, it’s actually slightly shocking to think that creativity might be inhibited at multiple levels of your company. If no one is generating any new or innovative ideas, then it’s only a matter of time before you become just another vendor in the pack, or worse.

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Topics: content creation, creativity

4 Steps to Quality Stalking Using Disqus

Posted by Randy Milanovic

Dec 1, 2014 6:00:00 AM


Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why we’re big fans of anything that makes the process of keeping in touch with your best contacts and commenting on or alongside their ideas a little bit easier.


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Topics: commenting, disqus

A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format

Posted by Kayak

Nov 26, 2014 5:00:00 AM


Danny Brown's recent decision to provide a newsletter subscription for his blog readers changed the way readers engaged with him. In this special guest post, he shares the results of that change in approach.

About three months ago, I made the decision to change up the way my blog posts were delivered to email subscribers. While RSS subscribers would still receive the usual instant notification once a post went live, email subscribers would now get my post as part of a weekly newsletter.

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Topics: blogging, newsletter, guest blog

Is Greed Motivating Your Media Buyer?

Posted by Randy Milanovic

Nov 20, 2014 5:00:00 AM


Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend in addition to billing for creative work and consulting.

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Topics: pay per click, online marketing training, media buy

3 Examples to Help You Expand Your Market Reach

Posted by Kayak

Nov 16, 2014 7:00:00 AM


In this share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.

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Topics: internet marketing, market reach

Why White Glove Service Is No Longer Optional

Posted by Randy Milanovic

Nov 9, 2014 10:21:00 PM


Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.

This concept came to me via Jonathan Davids (of Influicity), who was discussing the topic along with Maria Poveromo and Kelly Blackman at Social Shake-Up in Atlanta during their breakout session: The Transformation of Customer Engagement in the Subscription Economy, and, it applies to all of us.

Here’s why: for a long time, premium businesses set themselves apart with so-called “white glove service,” which implied they were willing to do just about anything to keep customers happy, including finding creative solutions that everyday providers wouldn’t. To get a sense of white glove service in action, just think of the concierge desk of a fancy hotel.

In this post, I'm going to discuss 3 key reasons why I believe you should offer superior service, no matter what your price point might be.

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Bryan Kramer Puts the Human Back into Social Engagement

Posted by Randy Milanovic

Nov 4, 2014 5:00:00 AM


I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). Bryan is the CEO of Pure Matter, an award-winning global digital agency based in Silicon Valley. He’s a social strategist and author of the acclaimed book Human to Human: #H2H.

While this interview delivers on the H2H concept, there's a nice little side discussion around outsourcing social engagement that just might help shed some light on handling social engagement for marketers and businesses of any size.

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Topics: social engagement, social listening, bryan kramer

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
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Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing