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Why Showing Beats Telling in Social Media

Posted by Randy Milanovic

Oct 28, 2014 5:00:00 AM


Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.

This is something a lot of us have heard before in our lives, starting with grammar school lessons on description and continuing through our careers as business marketers. Today, though, it’s especially relevant because of that big topic – authenticity – that is becoming so important in the way we communicate with our connections and followers.

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Topics: social media, social media tips

Are You Outsourcing The Social Aspects of Your New Business Efforts?

Posted by Randy Milanovic

Oct 25, 2014 5:00:00 AM


One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.

In other words, don’t ask your agency to do the talking for you. As skilled as social organization may be, we really shouldn’t be doing it for you.

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Speak Human to Human in Social Media

Posted by Randy Milanovic

Oct 18, 2014 5:00:00 AM


Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.

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Topics: social media marketing, social engagement

Is This What the Collaborative Economy Looks Like?

Posted by Randy Milanovic

Oct 14, 2014 5:00:00 AM


The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.

Jeremiah’s idea isn’t complicated: that people and businesses are getting together to fund, share, and promote new ways of doing things, and that’s changing the way businesses and industries work. The longer-term implications are less straightforward, though...

For example, how many of us could have predicted the rise of crowd-funding, where long lists of small donors fund and launch projects that might not get attention from mainstream banks and foundations? Or, who could have imagined that car manufacturers like Toyota and Mercedes would be looking into options that allow them to lease automobiles to groups of people who'd prefer to share, rather than own?

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Topics: inbound marketing, better business practices, collaboration

Are Your Big Words Causing Small Headaches?

Posted by Randy Milanovic

Oct 9, 2014 5:00:00 AM


How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may be changing, though, thanks to a presentation I watched at Social Shake-Up by Ira Haberman of Atomic Reach. His company offers software that can help you analyze the reading level of your content and how well it matches the level of the visitors who are coming to your website. As Ira put it, your content’s Atomic score.

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Topics: inbound marketing, content marketing, copywriting, marketing personas

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building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing