Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.
You can see a summary of Adobe’s findings on creativity in an infographic here, but perhaps their most eye-opening conclusion was that a lot of people feel that creativity is being stifled within schools and workplaces.
For all the lip service that gets paid to thinking and acting differently than the competition, it’s actually slightly shocking to think that creativity might be inhibited at multiple levels of your company. If no one is generating any new or innovative ideas, then it’s only a matter of time before you become just another vendor in the pack, or worse.