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50k Views and 2k Shares From One LinkedIn Pulse Article?

Posted by Randy Milanovic

Jan 23, 2015 7:19:00 AM


Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.

Recently, I broke down what I see as clues to the success of the piece (those 50k views), in the hope we may be able to repeat the approach.

Let’s take a look at the pieces:

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Topics: content marketing, content strategy

Doubling Down on Duplicate Content

Posted by Randy Milanovic

Jan 13, 2015 6:30:00 AM


Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.

This belief is based on two different details: first, that Google realizes there are common and legitimate reasons for duplicate content to exist (even for ethical marketers who aren’t trying to game the system), and second, that the search engine optimization benefits of posting fresh content are really a secondary business goal. Our first goal should be to attract interest and build credibility; having Google crawl your posts is simply an extra advantage.

But, talk – or in this case, a pixelated opinion – is cheap, so I decided to test the theory on one of my recent posts, 7 Tongue-in-Cheek Online Marketing Predictions for 2015.

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Topics: content marketing, duplicate content, syndication

Reach Your Audience Wherever They May Be

Posted by Randy Milanovic

Jan 8, 2015 1:26:00 PM


We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?

In my view, sharing to multiple platforms isn’t just a good idea; it’s something you must do if you are going to connect and gain exposure with your audience. Let me share with you the two realizations that got me to that point, and then how I handle the “potential for social spamming and duplicate content” conundrums…

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Topics: social media tips, social engagement, social networking

What LinkedIn Pulse Isn’t Sharing With You

Posted by Randy Milanovic

Dec 29, 2014 6:00:00 AM


I love LinkedIn Pulse – it’s a great forum for publishing and re-publishing content for a new or different audience that your other platforms. I’m all for anything that connects people on the Net with great content, and Pulse does that well.

However, I was a bit disappointed with one of the recent changes in the platform. Instead of allowing content creators and their readers to see the social shares of articles, Pulse curently displays views, likes and comments only.

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An Important Holiday Message from the Streets

Posted by Randy Milanovic

Dec 23, 2014 5:30:00 AM


You probably have an image in your mind of what a homeless person looks like. Aimless, scruffy and detached from the realities of the "regular" world. No doubt you’ve walked past one now and then with nary a thought in your mind about their situation outside of maybe feeling a bit of pity.

When you think about it, walking past a homeless person that way isn’t much different than blasting your contacts with marketing messages. When we overlook the "person" and just think of them as numbers, its all too easy to forget they are anything more.

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Topics: marketing personas

8 Tips About Social Posting for Engagement

Posted by Randy Milanovic

Dec 18, 2014 5:30:00 AM


Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.

Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind:

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Topics: social posting

7 Tongue-in-Cheek Marketing Predictions for 2015

Posted by Randy Milanovic

Dec 15, 2014 5:30:00 AM


What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?

Because you have so much riding on your website, I wanted to do better for you this time around and give you some concrete ideas you can actually use and plan for in the coming year. And so, without any further preamble, here are my seven boldest online marketing predictions for 2015:

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Topics: marketing predictions

Did the Penguin 3 Update Put Your Website on Thin Ice?

Posted by Randy Milanovic

Dec 11, 2014 6:30:00 AM


If you are a pro, this might be so last month, but if you are still figuring out the SEO puzzle you’ll want to pay particular attention. It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages)... What you might not know, however, is what changed and whether you should be worried for your website rankings.

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Topics: SEO, online marketing best practices, algorithm update

3 Easy Ways to Foster Creativity in Your Company

Posted by Randy Milanovic

Dec 6, 2014 6:30:00 AM


Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.

You can see a summary of Adobe’s findings on creativity in an infographic here, but perhaps their most eye-opening conclusion was that a lot of people feel that creativity is being stifled within schools and workplaces.

For all the lip service that gets paid to thinking and acting differently than the competition, it’s actually slightly shocking to think that creativity might be inhibited at multiple levels of your company. If no one is generating any new or innovative ideas, then it’s only a matter of time before you become just another vendor in the pack, or worse.

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Topics: content creation, creativity

4 Steps to Quality Stalking Using Disqus

Posted by Randy Milanovic

Dec 1, 2014 6:00:00 AM


Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why we’re big fans of anything that makes the process of keeping in touch with your best contacts and commenting on or alongside their ideas a little bit easier.


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Topics: commenting, disqus

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

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Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing