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How to Stop the Internet From Punching Your Business in the Mug

Posted by Randy Milanovic

Dec 31, 2012 6:09:00 AM


In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.

For fans of MMA, this just adds to the excitement. To those of us in the web design and Internet marketing industry, it makes for a good analogy. After all, the web is getting more complicated – and more competitive – than ever before. It isn't enough to just have a great website, blog, or even a search marketing plan these days; you have to have a mobile strategy, social platform, and so much more just to stay competitive and profitable.

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Topics: online marketing, marketing consulting, strategy

4 Things the Season Teaches Us About Human Nature (& Web Marketing)

Posted by Randy Milanovic

Dec 13, 2012 4:33:00 AM


Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.

You see, the same things that make December a month of celebration also make it a unique lens for viewing human behavior. That means that, if you're looking closely enough, you can learn some important lessons for your ongoing marketing efforts:

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Topics: lead generation, strategy, holiday, calgary internet marketing

YouTube for Businesses (social media)

Posted by Mark Lynch

Oct 22, 2011 8:00:00 PM


Online Marketing: YouTube for Business

Marketing your business with video

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Topics: social media, online marketing, Mark, youtube, video, strategy, for business, vblog

3 Reasons to Get Your Company on Facebook Today

Posted by Mark Lynch

Oct 22, 2011 7:23:00 PM


Why a Facebook page should be at the top of your social media to-do list.

1. Facebook demographics favor business.

It’s not just kids on Facebook anymore. Nearly 42% of all Facebook users are over the age of 35. That percentage translates into a whopping 350 million people! And if we branch this statistic out to include any legal adult, that number nearly doubles to 650 million. If Facebook were a country, its population would be the third largest in the world. Imagine the difficulties and cost associated with reaching a customer base this size through traditional marketing initiatives. If your presence on Facebook is lacking, you pass up an undeniable opportunity to reach current and potential customers.

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Topics: social media, inbound marketing, online marketing, facebook, strategy

Social Media Policy in the Office

Posted by Randy Milanovic

Oct 19, 2011 2:58:00 PM


Social Media Policy in the Office

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Topics: social media, online marketing, Calgary, kayak creative, KAYAK, Mark, strategy, policy

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The goal of this blog is provide helpful information to business marketers and encourage dialogue between peers.

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book

 

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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
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Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing