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18 Marketing and Website Improvement Resources from Mark

Posted by Mark Lynch

Jul 12, 2014 5:04:00 AM


Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be.

I've always adhered to the idea that "no matter how good you are, there is always someone better." Below I've compiled 18 resources that I reference regularly to make the most of our clients' websites.

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Topics: SEO, content marketing, online marketing, website marketing, marketing, SMT

The Internet Never Forgets: Making Waves #16

Posted by Lyndsay Peters

May 17, 2014 5:01:00 AM


It's the nightmare of anyone who does business online: you've messed up. You try to put your mistake behind you, but you're haunted by search results bringing it to the surface.

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Topics: social media, SEO, communication, search optimization, reputation management

The 3 Most Common Roadblocks to Content Creation: Making Waves #14

Posted by Mark Lynch

May 3, 2014 8:15:00 AM


Every marketing effort begins with some form of content. Without it, there's nothing to share, nothing to promote, and nothing to optimize. Despite content's importance, it still seems to be the toughest element to create for many business owners and marketers. Here's the three most common roadblocks I've come across and how to overcome them.

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Topics: SEO, content creation, blogging, marketing persona, content management system

Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

Posted by Randy Milanovic

Apr 29, 2014 5:07:00 AM


A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft. During the 90-minute workshop, we took a closer look at why rich snippets are so important to search and how content creators can use them to get more from every blog post and article they create.

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Topics: SEO, online marketing best practices, google authorship

Font Facelifts, Super Saunas and Humming Along : Making Waves #11

Posted by Lyndsay Peters

Apr 12, 2014 8:20:00 AM


Here's what's making waves at KAYAK this week.

The biggest online news this week is the critical SSL exploit, Heartbleed. Take care of your online security by changing your passwords. And, in a couple weeks, you might want to change them again. LastPass has a tool that will allow you to test whether a website has reissued its certificates or not. If you test a website and they haven't reissued their certificates, password changes are unfortunately meaningless.

While you are working on your passwords, pay attention to the whole picture. Last week we reminded you to review your website's security from top to bottom.

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Topics: SEO, hummingbird, search optimization, Comic Sans MS, Saunas

Should You Really Disavow Low Quality Links?

Posted by Randy Milanovic

Feb 4, 2014 5:12:00 AM


For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.

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Topics: SEO, link submission, disavow links

7 Ways to Accidentally De-Value Internal Links

Posted by Randy Milanovic

Sep 16, 2013 6:09:00 PM


Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.

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Topics: SEO, search engine optimization, site navigation, search optimization, on-page seo

Is Your Website a Fugitive From Google's Search Optimization Laws?

Posted by Randy Milanovic

Aug 4, 2013 5:21:00 AM


We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

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Topics: SEO, business marketing, search optimization

5 Ways to Spot SPAM Link Submissions on Your Blog

Posted by Randy Milanovic

Jul 25, 2013 3:40:00 AM


With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

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Topics: SEO, Anti-Spam Act, link submission

Revisiting Google's Refined Penguin 2.0 Update

Posted by Randy Milanovic

Jul 4, 2013 12:37:00 PM


With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing. But, all you have to do is search for recent results for the phrase "Penguin 2.0" and you'll find that lots of people are excitedly talking about it… and still trying to figure out not only what the true effects are, but what they say about the future of Google and search engine optimization.

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Topics: SEO, content marketing, search engine optimization, search engine marketing

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The goal of this blog is provide helpful information to business marketers and encourage dialogue between peers.

Our top contributors:

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book
Better Business Website Book Alert Circle - Google Plus

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing