Digital marketing insights.

Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.

Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.

The debate between using no-code editors and custom-designed HTML templates has been around a few years. Both methods have their niches, catering to different audiences with different needs.

User experience (UX) is a crucial factor to consider when selecting your theme. UX has a direct impact on how visitors interact with your website and can influence important metrics.

The introduction of high-performance templates and content modules over the past few years has opened the door to quicker deployment of higher-quality websites.

When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.

At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.

Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn't enough... they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of course, but I think a lot of people miss the biggest point of all.

You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing.

It’s at this point they realize their minds have gone blank and they don’t know where to start.