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The Dodo Bird of Marketing Tactics?

Posted by Randy Milanovic

Aug 6, 2014 5:02:00 AM


Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.

E-marketing in particular has been the recent target of CASL (Canada’s anti-spam legislation).

Although this is a topic I’ve written on in the past, and even discussed on CTVNews at 6:00, I’d like to revisit it again, simply because there are so many misconceptions out there. Contrary to what a lot of people would have you believe, CASL really isn’t all that restrictive… at least not if you’re using email following some common sense emarketing best practices.

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Topics: content marketing, anti-spam, email marketing, attraction marketing

Earning Proof of Consent on Social Media: Making Waves #19

Posted by Lyndsay Peters

Jun 7, 2014 5:20:00 AM


I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with questions.

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Topics: social media, anti-spam, social media marketing, CASL, twitter marketing

Is LinkedIn's SWAM Doing More Harm Than Good?

Posted by Randy Milanovic

Jul 29, 2013 9:38:00 AM


Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.

So, you'd imagine that we would be big fans of their SWAM program, short for Site Wide Auto Moderation, which gives individuals the power to essentially block and ban people who post inappropriate or unsolicited content to message boards and discussion groups.

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Topics: anti-spam, social media training, online marketing training, linkedin swam

5 Key Search Engine Must-knows, straight from the horse's mouth

Posted by Randy Milanovic

Dec 5, 2012 9:39:00 AM


Finding your business website in search needn't be like finding a needle in a haystack.

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Topics: SEO, anti-spam, search engine optimization, local SEO

Form Spam and Global Marketing in the Printed Circuit Board Industry

Posted by Paul Jackson

Aug 20, 2012 4:00:00 AM


Imagine if you will your company as a shiny blue door and your customers as the door frames holding you up.

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Topics: marketing, anti-spam, Anti-Spam Act, automation

IMPORTANT UPDATE: Anti-SPAM Acts for Business Email Marketing

Posted by Randy Milanovic

Jan 22, 2012 10:00:00 AM


HTML Email and Landing Page Campaigns and the CAN-SPAM ACT [IMPORTANT UPDATE].

A common sense look at Canadian Anti-Spam and American CAN-SPAM act for business emails.

The creation of an HTML email campaign with landing page for a client offering a free offer went perfectly as planned until...

Upon entering contact data into the email service provider, the client was alerted by a message very clearly stating something to the effect of ONLY internally generated contacts could be imported, and that NO lists obtained from outside sources - legal or otherwise - were admissable and that anyone caught doing so would be penalized, banned from the mail service or reported under the CAN-SPAM act. You could almost hear the breaks squeal from across town.

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Topics: can spam, anti-spam, business marketing, email marketing, email

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

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building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing