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Overnight Viral YouTube Success for Sean Quigley

Posted by Mark Lynch     Dec 5, 2011 1:57:00 PM

7 Reasons People Share Video Content

What can your business learn from Sean Quigley, Canada's latest musical YouTube sensation?

If you haven't seen Winnepeg's Sean Quigley's version of the Christmas classic "Little Drummer Boy" take a few minutes to watch and listen.

So what can your business learn from this? How did he manage to get nearly 200,000 views in 4 days, news stories, blog articles, Facebook shares, Tweets, and all sorts of other attention? The answer is suprisingly simple.

People are compelled to share content online for 7 reasons:

  1. It makes them laugh.
  2. It is amazing or unbelievable.
  3. It positively effects them emotionally.
  4. It negatively effects them emotionally.
  5. It is something not covered in the mainstream media.
  6. It is provacative, but safe for work.
  7. It makes them ponder the big questions in life.

sean-quigley-drummer-boyI would classify Sean Quigley's "Little Drummer Boy" video under numbers 2 and 3. He's a talented musician, playing the drums outside in the snow, in shorts. It's simple, but it brings a smile to your face and makes you want to share that feeling with other people.

Creating viral content also takes a balance of 'information' and 'design'. The information, or just the musical component of the video, is not viral on its own. The design, or the cinematography, is not a viral video if it doesn't have any sound. Together however, they are another example of the power of online communities and their ability to spread content like wildfire.

Brainstorm some ideas for content that relates to your company and could fall into one of the 7 categories above. Let your creativity flow and have some fun with it. People like to share things, you just have to give them something that is worthy of a share.

Check out another blog posting we created that talks about tips for content creation for social media.

Looking to create your own video? Talk to Kayak about our professional video services.

Web Video Services

Topics: marketing, social engagement, marketing strategy

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