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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

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KAYAK ONLINE MARKETING BLOG

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Are You Attracting Prospects or Just Looking for Attention?

  
  
  
watermellon head attention seeker

Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?

The 3 Most Common Roadblocks to Content Creation: Making Waves #14

  
  
  
content creation roadblocks

Every marketing effort begins with some form of content. Without it, there's nothing to share, nothing to promote, and nothing to optimize. Despite content's importance, it still seems to be the toughest element to create for many business owners and marketers. Here's the three most common roadblocks I've come across and how to overcome them.

Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

  
  
  
authorship snippets too

A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft. During the 90-minute workshop, we took a closer look at why rich snippets are so important to search and how content creators can use them to get more from every blog post and article they create.

Clickbait vs Curiosity: Making Waves #13

  
  
  
hooked by click bait?

So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!

Have you seen these headlines lately? You probably saw one or two, thought they were interesting, and then your Facebook feed became a firehose of Things You Can't Believe Happened Next! This is the clickbait headline, content trend du jour. A simple enough format that's incredibly appealing to marketers hunting for better click through rates.

Are Longer Landing Pages the Key to More Conversions?

  
  
  
there's a science behind capturing leads on the web and landing pages are key

Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.

In other words, how much does it take, in terms of text, images and arguements, to find the "sweet spot" where the highest number of potential customers are willing to take the next step and commit to converting on your form?

Siri Meets KITT, Tweeting with Denny's and Time Management: Making Waves #12

  
  
  
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Here's what's making waves at KAYAK this week.

From insightful articles that can help you improve your online marketing, to fun videos, news and infographics. No matter what it is, though, we want to make it easier for you to find the really good stuff. Check back each week to learn what's "making waves" for the team at KAYAK.

Doing the Right Thing in the Digital Age

  
  
  
business ethics

An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.

Font Facelifts, Super Saunas and Humming Along : Making Waves #11

  
  
  
Comic Sans Redesign

Here's what's making waves at KAYAK this week.

The biggest online news this week is the critical SSL exploit, Heartbleed. Take care of your online security by changing your passwords. And, in a couple weeks, you might want to change them again. LastPass has a tool that will allow you to test whether a website has reissued its certificates or not. If you test a website and they haven't reissued their certificates, password changes are unfortunately meaningless.

While you are working on your passwords, pay attention to the whole picture. Last week we reminded you to review your website's security from top to bottom.

Am I Giving Away My Secret Sauce for High-ROI Websites?

  
  
  
should we foster borrowing of ideas

When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition. But is it really?

Social Media Mismanagement and Web Security Details: Making Waves #10

  
  
  
social-media-management-mistakes

Lyndsay's Pick of the Week:

Are You Managing a Client's Social Media to Death?

I had a twitter experience this week that reminded me of one of our blog posts. For weeks now, I've had the same five twitter accounts unfollowing, then following me on twitter over and over. Every 5 or 6 days, the same set of accounts would follow me. I knew what was up, and I wasn't impressed.

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Free eBook: learn about our proven system for generating new business online - ethically.

 

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.