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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

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KAYAK ONLINE MARKETING BLOG

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Turn Prospects into Influencers and Advocates: Making Waves #20

  
  
  
influencers have influencers

Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.

Avoiding Barriers to Business Success

  
  
  
remove barriers

The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?

We're big believers in reaching a wider audience through sharing and engaging in a variety of places around the web, as well as discovering quality content posted by others. To show you what we mean, here's some great content about removing the barriers that could be hurting your business.

Earning Proof of Consent on Social Media: Making Waves #19

  
  
  
proof of consent via social

I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with questions.

Caffeine Addictions, Discount Withdrawals, and Your Pricing Strategy

  
  
  
latte still a deal

Let's start with a confession: I've been a fan of Starbucks coffee for years. You might even call me an addict. Given my minor obsession with steamed milk and espresso beans, you probably wouldn't be surprised to know that I've been a member of the Starbucks Gold Card program for a long time. And I've been earning "stars" with each purchase – which I redeem for free beverages later – motivated me to keep buying on a regular basis.

Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)

  
  
  
fraud alert

It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.

Making Waves #18: Do you Look Trustworthy Online?

  
  
  
trust value

Building a new website and improving your online presence is an exciting decision. The mind goes to flashy designs and complicated tools to impress your prospects. While these all sound fun, part of our job is the reminder that your online presence, including your website, must encourage your prospects to trust you.

Are Marketers Overlooking the Most Important SEO Strategy?

  
  
  
quality counts for search ranking

Search optimization will always occupy a somewhat ironic place in my mind.

That's because, as one of the more important parts of a successful online marketing campaign, I'm forced to spend a lot of time thinking, speaking, and writing about it. On the other hand, SEO (and especially Google's algorithm) is so over-analyzed that many marketers commonly overlook the quality for the keywords.

The Internet Never Forgets: Making Waves #16

  
  
  
erasure

It's the nightmare of anyone who does business online: you've messed up. You try to put your mistake behind you, but you're haunted by search results bringing it to the surface.

Can You Really Rise up by Sinking Down to 2nd Tier Content?

  
  
  
grumpy cat cat

One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you're going to generate from a given piece of content. I’d been reminded of that twice recently, and it has led me to an epiphany.

Being Remarkable in Social Media: Making Waves #15

  
  
  
connect with your audience

My last blog was all about content creation and how to overcome the barriers to creating. This time I want to address a similar topic: creating content in social media. Blogging, writing eGuides or eBooks, creating videos, recording podcasts, are the root of your inbound marketing efforts. Getting the word out about those pieces becomes incredibly important, but as you'll see, social media is not only about promoting your own stuff.

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.