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About Kayak Online Marketing

Headquartered in Calgary, Alberta Canada, Kayak Online Marketing helps businesses generate quality leads online with business websites, social media networking and captivating content marketing that engages visitors. We help organizations build their businesses online with activities that generate leads. Learn more about our approach (video).

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In addition to publishing two books about business websites and search engine findability, our principal, Randy Milanovic, has been featured, guest blogged, or mentioned in a variety of media, including: forbes.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com and more.

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KAYAK ONLINE MARKETING BLOG

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Is Your Website Visitor a Skimmer or a Diver?

  
  
  
skimmer or diver

Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.

How Do You Build a Social Media Habit? Making Waves #21

  
  
  
3 habit-forming tips towards social success

One of the difficulties with starting to take your business networking online is remembering to do it every day - you have new websites to visit, new usernames and passwords, and new things to learn once you're logged in. How do you do it all?

18 Marketing and Website Improvement Resources from Mark

  
  
  
18 marketing resouces

Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be.

How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

  
  
  
embracing viral content

Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message.

There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't really do much to enhance our business lives, even if it provides a welcome distraction for a few seconds. Of course, taking a position against viral content, was like wearing a raincoat to fend off a tsunami. I never stood a chance.

What Legend of Zelda Taught Me about Online Marketing

  
  
  
legend of zelda sword

Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer?

Turn Prospects into Influencers and Advocates: Making Waves #20

  
  
  
influencers have influencers

Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.

Avoiding Barriers to Business Success

  
  
  
remove barriers

The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?

We're big believers in reaching a wider audience through sharing and engaging in a variety of places around the web, as well as discovering quality content posted by others. To show you what we mean, here's some great content about removing the barriers that could be hurting your business.

Earning Proof of Consent on Social Media: Making Waves #19

  
  
  
proof of consent via social

I often blog about twitter etiquette, but I seldom post about one of the most grouch-inducing twitter faux pas: companies who think you're only on twitter to find out about them. I'm really quite excited that CASL will at least help make it stop. One of the things we train into our clients is that if they do their job right, prospects will come to them with questions.

Caffeine Addictions, Discount Withdrawals, and Your Pricing Strategy

  
  
  
latte still a deal

Let's start with a confession: I've been a fan of Starbucks coffee for years. You might even call me an addict. Given my minor obsession with steamed milk and espresso beans, you probably wouldn't be surprised to know that I've been a member of the Starbucks Gold Card program for a long time. And I've been earning "stars" with each purchase – which I redeem for free beverages later – motivated me to keep buying on a regular basis.

Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)

  
  
  
fraud alert

It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.

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Findability: Why Search Engine Optimization is Dying
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Building a Better Business Website
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Kayak Creative is your online marketing game changer.
Located in Calgary Alberta Canada, our online marketing firm follows a 3-point strategy for online marketing success: education, marketing and automation.