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2013 Small Business of the Year Finalist

Small Business Week Calgary Calgary
Chamber of Commerce

2013 Breakout Business Finalist

Small Business Week Calgary Calgary
Chamber of Commerce

5 Things You Should Know About Guest Blogging Today

Posted by Randy Milanovic

Sep 18, 2014 9:42:00 AM


Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.

Getting your ideas into a well-read blog can help improve your reputation and increase your own following as well. In that way, it’s like having your article printed in a magazine or business journal – important readers will notice.

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Topics: online marketing, guest blogging, online marketing best practices

5 Things to Love About the $3 Kindle Book Strategy

Posted by Randy Milanovic

Sep 15, 2014 12:05:00 PM


In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.

Even within the category of Kindle publishers themselves, a number of different tactics, strategies, and business models have emerged. Everyone involved in the business has a favourite, of course, but if you're thinking about creating your first – or next – Kindle book, I recommend writing a relatively short e-book and pursuing a $3 pricing strategy.

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Topics: content marketing, premium content, kindle

How Do You Build a Social Media Habit? Making Waves #21

Posted by Lyndsay Peters

Jul 19, 2014 5:25:00 AM


One of the difficulties with starting to take your business networking online is remembering to do it every day - you have new websites to visit, new usernames and passwords, and new things to learn once you're logged in. How do you do it all?

The very start of a habit can be the hardest. I've often heard that if you can do something for 21 days straight, it will become a habit and you'll never forget to do it again - and as it turns out, that advice is wrong.

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Topics: social media, communication, attraction marketing, engagement best practices, business networking, business habits

18 Marketing and Website Improvement Resources from Mark

Posted by Mark Lynch

Jul 12, 2014 5:04:00 AM


Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be.

I've always adhered to the idea that "no matter how good you are, there is always someone better." Below I've compiled 18 resources that I reference regularly to make the most of our clients' websites.

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Topics: SEO, content marketing, online marketing, website marketing, marketing, SMT

How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

Posted by Randy Milanovic

Jul 3, 2014 10:33:00 AM


Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message.

There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't really do much to enhance our business lives, even if it provides a welcome distraction for a few seconds. Of course, taking a position against viral content, was like wearing a raincoat to fend off a tsunami. I never stood a chance.

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Topics: content marketing, findability, viral marketing

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The number one goal of this blog is to be a valued resource for business marketers like you.

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through their business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing