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A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format

Posted by Kayak

Nov 26, 2014 5:00:00 AM


Danny Brown's recent decision to provide a newsletter subscription for his blog readers changed the way readers engaged with him. In this special guest post, he shares the results of that change in approach.

About three months ago, I made the decision to change up the way my blog posts were delivered to email subscribers. While RSS subscribers would still receive the usual instant notification once a post went live, email subscribers would now get my post as part of a weekly newsletter.

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Topics: blogging, newsletter, guest blog

Is Greed Motivating Your Media Buyer?

Posted by Randy Milanovic

Nov 20, 2014 5:00:00 AM


Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend in addition to billing for creative work and consulting.

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Topics: pay per click, online marketing training, media buy

3 Examples to Help You Expand Your Market Reach

Posted by Kayak

Nov 16, 2014 7:00:00 AM


In this Sunday's share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.

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Topics: internet marketing, market reach

Why White Glove Service Is No Longer Optional

Posted by Randy Milanovic

Nov 9, 2014 10:21:00 PM


Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.

This concept came to me via Jonathan Davids (of Influicity), who was discussing the topic along with Maria Poveromo and Kelly Blackman at Social Shake-Up in Atlanta during their breakout session: The Transformation of Customer Engagement in the Subscription Economy, and, it applies to all of us.

Here’s why: for a long time, premium businesses set themselves apart with so-called “white glove service,” which implied they were willing to do just about anything to keep customers happy, including finding creative solutions that everyday providers wouldn’t. To get a sense of white glove service in action, just think of the concierge desk of a fancy hotel.

In this post, I'm going to discuss 3 key reasons why I believe you should offer superior service, no matter what your price point might be.

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Bryan Kramer Puts the Human Back into Social Engagement

Posted by Randy Milanovic

Nov 4, 2014 5:00:00 AM


I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). Bryan is the CEO of Pure Matter, an award-winning global digital agency based in Silicon Valley. He’s a social strategist and author of the acclaimed book Human to Human: #H2H.

While this interview delivers on the H2H concept, there's a nice little side discussion around outsourcing social engagement that just might help shed some light on handling social engagement for marketers and businesses of any size.

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Topics: social engagement, social listening, bryan kramer

Why Showing Beats Telling in Social Media

Posted by Randy Milanovic

Oct 28, 2014 5:00:00 AM


Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.

This is something a lot of us have heard before in our lives, starting with grammar school lessons on description and continuing through our careers as business marketers. Today, though, it’s especially relevant because of that big topic – authenticity – that is becoming so important in the way we communicate with our connections and followers.

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Topics: social media, social media tips

Are You Outsourcing The Social Aspects of Your New Business Efforts?

Posted by Randy Milanovic

Oct 25, 2014 5:00:00 AM


One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.

In other words, don’t ask your agency to do the talking for you. As skilled as social organization may be, we really shouldn’t be doing it for you.

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Speak Human to Human in Social Media

Posted by Randy Milanovic

Oct 18, 2014 5:00:00 AM


Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.

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Topics: social media marketing, social engagement

Is This What the Collaborative Economy Looks Like?

Posted by Randy Milanovic

Oct 14, 2014 5:00:00 AM


The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.

Jeremiah’s idea isn’t complicated: that people and businesses are getting together to fund, share, and promote new ways of doing things, and that’s changing the way businesses and industries work. The longer-term implications are less straightforward, though...

For example, how many of us could have predicted the rise of crowd-funding, where long lists of small donors fund and launch projects that might not get attention from mainstream banks and foundations? Or, who could have imagined that car manufacturers like Toyota and Mercedes would be looking into options that allow them to lease automobiles to groups of people who'd prefer to share, rather than own?

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Topics: inbound marketing, better business practices, collaboration

Are Your Big Words Causing Small Headaches?

Posted by Randy Milanovic

Oct 9, 2014 5:00:00 AM


How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may be changing, though, thanks to a presentation I watched at Social Shake-Up by Ira Haberman of Atomic Reach. His company offers software that can help you analyze the reading level of your content and how well it matches the level of the visitors who are coming to your website. As Ira put it, your content’s Atomic score.

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Topics: inbound marketing, content marketing, copywriting, marketing personas

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The goal of this blog is provide helpful information to business marketers and encourage dialogue between peers.

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book

 

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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing