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Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

 

Solid Online Marketing, SEO and Social info for Marketers: subscribe now.

White, Black, or Grey: Which Search Optimizer Are You?

Posted by Randy Milanovic

Jun 30, 2015 6:00:00 AM


Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use.

To understand which camp we fall into – and where we think you should be, too – it’s important to know some of the key differences. So let’s dive into the white hat versus black hat chat…

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Topics: search optimization, search, content strategy

My Take-aways From The Blogging on LinkedIn Hangout

Posted by Randy Milanovic

Jun 25, 2015 6:00:00 AM


Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing platform Pulse and, specifically, what marketers can do to make the most of it as a blogging platform. On the call with me were LinkedIn heavyweights Marc Miller and Paul Shapiro.

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Topics: LinkedIn, blogging tools, syndication

Plan Run Evaluate Improve Your Marketing Efforts

Posted by Randy Milanovic

Jun 17, 2015 5:30:00 AM


If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.

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Topics: better business practices, web development, agile marketing

Are You Relying a Little Too Much on Marketing Automation?

Posted by Randy Milanovic

Jun 3, 2015 6:00:00 AM


At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly responsible for the posts you see on Twitter, Facebook, and Google +. And even though it’s all being done in the name of “convenience,” I would argue that these types of interactions aren’t convenient, helpful, or meaningful to anyone. More often than not, they’re just a waste of time.

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Topics: automation, social engagement, social shakeup

5 Reasons Why Business Leaders Need to Be Social

Posted by Randy Milanovic

May 28, 2015 6:00:00 AM


With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.

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Topics: business advice, social engagement, social networking

Why The Customer is Not Always Right

Posted by Randy Milanovic

May 21, 2015 5:48:00 AM


I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a challenging time running their business, catering to every client's wish and whim.

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Topics: business advice, ethics, customer service

Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?

Posted by Randy Milanovic

May 13, 2015 6:00:00 AM


Hardly a week goes by when I don't come across some kind of request from a company or organization asking for speculative work submissions (also known as "spec" creative, co-creation, or user-generated content). While these are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short term awareness generation for the brand while exploiting the participants.

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Topics: ethics, better business practices, co-creation contest

Keeping Your Business Afloat in a Downturn the KAYAK Inbound Way

Posted by Randy Milanovic

May 7, 2015 6:00:00 AM


If there’s one thing business owners universally fear, it’s an economic downturn. Although there are a few industries that benefit, or at least remain stable during a rough patch, even those tend to face increased pressure and competition in slower times.

But, an economic downturn doesn’t have to mean big trouble for your company. The easiest way to attract new customers when times are tight – not to mention keep the ones you already have – is to look at the way you attract customers in the first place.

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Topics: inbound marketing, business strategy, better business practices

Is Your Content Being Used For or Against You?

Posted by Randy Milanovic

May 1, 2015 12:05:20 PM


Could you be crowded out of search listings – and your readers’ attention – by your own content?

At first glance, that might seem like a silly question. After all, having lots of fresh, interesting content is the cornerstone of a healthy online marketing plan and your online strategy. And yet, it’s entirely possible that content aggregators can snag what you’ve created and use it in a way that actually hurts you.

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Topics: content strategy, syndication

Can Social Be Seasonal?

Posted by Randy Milanovic

Apr 23, 2015 2:47:52 PM


In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful, there would be multitudes of readers ready to jump in, comment, and add their own thoughts.

In the real world, though, people are busy… no matter how great your idea is. Holidays, heavy work days, and even personal distractions can divert their attention in an instant.

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Topics: social media tips, social engagement, personas

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book
7 steps to jump start your email marketing strategy

 

building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing
Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing