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Who Made Up The Rules Around Social Engagement Anyway?

Posted by Randy Milanovic

Apr 15, 2015 5:30:00 AM


There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right.

Sometimes, though, all of this helpful insight can actually get in the way of common sense and real human-to-human interaction (#H2H). In fact, I would go as far as to say that finding success in social occasionally comes down to doing it the way that feels most natural to you.

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Topics: social media tips, social engagement, engagement best practices

Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law

Posted by Randy Milanovic

Apr 8, 2015 6:00:00 AM


I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows them to keep their finger on the pulse of their industry, along with customer discussions and concerns and insights they just couldn't find 'not' being there.

As it turns out, doing so may not just be a good idea, but also a legal requirement.

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Topics: blogging, engagement best practices

Google Mobile Assisted Search Shows Promise

Posted by Mark Lynch

Apr 1, 2015 6:00:00 AM


Google has always been known as an innovator, but today’s news of a shift in the way local search results will be handled is truly an eye-opener…

Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market. What makes this idea truly unique is that it takes advantage of a piece of technology you might not think of as being groundbreaking – the phone itself.

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Topics: Google, algorithm update, google plus

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools

Posted by Randy Milanovic

Mar 24, 2015 6:00:00 AM


Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”

If you filled in your blank with something like “better knowledge,” or “smarter decision-making,” then let me know and I’ll beam you over a shiny gold star. If you answered with anything else – maybe WordPress, Hootsuite, Buffer, or HubSpot – you might be making the classic mistake of confusing tools with solutions.

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Topics: online marketing training, automation, toolkit

Why My Contact Form Is Not The Best Place to Pitch Me

Posted by Randy Milanovic

Mar 16, 2015 5:30:00 AM


Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.

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Topics: business tips, better business practices, contact forms

12 Ways to Spot the Snake Oil in your SEO

Posted by Randy Milanovic

Mar 10, 2015 6:00:00 AM


Imagine for a moment that we travelled back in time to the 1800s, into the dusty centre of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that challenging actually, for there’s still plenty of decent (though uninformed) businesses searching for SEO answers.

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Topics: local SEO, search optimization

What You Need to Know about Local Search Results

Posted by Randy Milanovic

Mar 4, 2015 5:30:00 AM


Recently, I found myself Googling for “big island real estate” as part of a new client project. Imagine my surprise when a trio of business listings appeared near the top of the page as local search results. Otherwise known as the Local Pack, this group of listings – presumably – is intended to display local (nearby) business listings.

A quick peek at Google Maps – and a quick glance at fresh snow outside my office window – confirmed that we do not, in fact, have any Hawaii-based Realtors any closer than around 3,000 miles from my offices in Calgary.

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Topics: local SEO, search optimization, semantic search

Marketing Persona Lessons from a Simple Bag of Tea

Posted by Randy Milanovic

Feb 20, 2015 5:30:00 AM


Sometimes, the most important lessons you can learn about online marketing – and indeed, dealing with people – aren’t the ones you get from blogs, surveys, or brainstorming sessions. In fact, I was recently reminded how important things like perspective and insight are from a simple cup of tea.

It all started with a visit from my mother-in-law. Being Chinese-Vietnamese, her English is a bit broken (to be fair, though, it’s infinitely better than my Chinese or Vietnamese). That means two-way communication between us can get a little bit interesting at times.

I asked if I could get her a tea, to which she smiled and nodded her head affirmatively. So I scurried off to grab my collection of premium flavoured teas. It contanied all the classics, as well as my own favourites (chocolate mint, and blueberry). Whatever she might want, I would be ready to provide. Or so I thought.

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Topics: persona, marketing personas

Will Colour Choice Affect Your Website Visitor Experience?

Posted by Randy Milanovic

Feb 17, 2015 6:00:00 AM


Colour is a part of everything we do.

From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?

The following is a special guest post by Amy Wax, a colour consultant (and creator of the award winning Color 911 app) from New Jersey who regularly surfaces in my Google Plus stream. Feel free to reach out to her directly. Her links and bio can be found at the end of this post. With intros out of the way, let's take a look at what Amy has to say about the colours on your site...


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Topics: website design, colour for websites

Copycats, Pigeons, Puppies and Great Thinkers Posts by Yours Truly

Posted by Randy Milanovic

Feb 11, 2015 6:00:00 AM


I had the great fortune of writing and posting some of my best articles around online marketing ideas over on Social Media Today last year as one of their Best Thinkers. In case you missed my articles there, here is a roundup of a few of my favs, in no particular order:

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Topics: blogging, social media today

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  • Building a Better Business Website book
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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing