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Speak Human to Human in Social Media

Posted by Randy Milanovic

Oct 18, 2014 5:00:00 AM


Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.

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Topics: social media marketing, social engagement

Is This What the Collaborative Economy Looks Like?

Posted by Randy Milanovic

Oct 14, 2014 5:00:00 AM


The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.

Jeremiah’s idea isn’t complicated: that people and businesses are getting together to fund, share, and promote new ways of doing things, and that’s changing the way businesses and industries work. The longer-term implications are less straightforward, though...

For example, how many of us could have predicted the rise of crowd-funding, where long lists of small donors fund and launch projects that might not get attention from mainstream banks and foundations? Or, who could have imagined that car manufacturers like Toyota and Mercedes would be looking into options that allow them to lease automobiles to groups of people who'd prefer to share, rather than own?

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Topics: inbound marketing, better business practices, collaboration

Are Your Big Words Causing Small Headaches?

Posted by Randy Milanovic

Oct 9, 2014 5:00:00 AM


How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may be changing, though, thanks to a presentation I watched at Social Shake-Up by Ira Haberman of Atomic Reach. His company offers software that can help you analyze the reading level of your content and how well it matches the level of the visitors who are coming to your website. As Ira put it, your content’s Atomic score.

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Topics: inbound marketing, content marketing, copywriting, marketing personas

3 Reasons Social Shake-Up is My Must-Attend Event

Posted by Randy Milanovic

Oct 4, 2014 5:07:00 AM


As anyone who has been following my Twitter feed recently would have observed, I attended the Social Shake-Up event (hosted by SocialMediaToday) in Atlanta. I was prepared to come back and write a few posts about what I’d learned, but instead I want to start by giving a few thoughts about the conference itself.

If you’re in a hurry, I’ll start by telling you what really matters: I now consider Social Shake-Up to be the one must-attend conference on my calendar. Not only would I not dream of missing it next time, but I’m encouraging our staff and many of our clients and partners to attend, too.

Maybe this isn’t so surprising, given that I’m such a huge fan of Social Media Today and their work, but the conference was a real eye-opener for me in a lot of ways. In fact, there are three big reasons I plan on returning (and think you should, too):


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Topics: social media tips, social shakeup, socialmediatoday

Is Your Business Website Collecting Dust?

Posted by Lyndsay Peters

Oct 2, 2014 6:08:00 AM


When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes?

Because, just like your living room, your website collects dust and starts to look less than appealing over time.

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Topics: business website, business advice, better business websites

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through high quality business websites.

 

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building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing