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SocialShakeUp14 Awesome Speaker Takeaways: Live Tweets from @kayak360

Posted by Randy Milanovic

Sep 26, 2014 2:58:00 PM


Last Week's Social ShakeUp (by Social Media Today) spawned countless quips, quotes and anecdotes from some of the industry's biggest names. Check 'em out now.

Includes: Sandy Carter of IBM, Maria Povermo of Adobe, Jonathan Davids of Influicity, Ira Haberman of Atomic Reach, Jeanette Gibson of HootSuite, Simon Pearce of Fabric Branding, Jay Bartlet of Pitney Bowes, Wendy Lea of Get Satisfaction, Jason Lankow of ColumnFive, Jeremiah Owyang of Crowd Companies, and Brian Solis just to name a few. Live tweeting by @kayak360 - let's connect there!

 
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Topics: social media tips

Fitting Premium Content Offers into Your Sales Funnel

Posted by Randy Milanovic

Sep 24, 2014 7:00:00 AM


The idea behind sales funnels has been with us for quite a while, and there isn't any big mystery about the way they're supposed to work: You create offers (like downloadable content) to get prospects interested, and then present successive offers and communications to engage them further.

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Topics: inbound marketing, premium content

New Marketing Tool: Branching Workflows in HubSpot

Posted by Lyndsay Peters

Sep 20, 2014 6:00:00 AM


What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?

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5 Things You Should Know About Guest Blogging Today

Posted by Randy Milanovic

Sep 18, 2014 9:42:00 AM


Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.

Getting your ideas into a well-read blog can help improve your reputation and increase your own following as well. In that way, it’s like having your article printed in a magazine or business journal – important readers will notice.

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Topics: online marketing, guest blogging, online marketing best practices

5 Things to Love About the $3 Kindle Book Strategy

Posted by Randy Milanovic

Sep 15, 2014 12:05:00 PM


In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.

Even within the category of Kindle publishers themselves, a number of different tactics, strategies, and business models have emerged. Everyone involved in the business has a favourite, of course, but if you're thinking about creating your first – or next – Kindle book, I recommend writing a relatively short e-book and pursuing a $3 pricing strategy.

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Topics: content marketing, premium content, kindle

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KAYAK is an online marketing firm specializing in attraction-based lead generation strategies known as inbound marketing. We work collaboratively to help our clients generate qualified leads through their business websites.

 

  • Building a Better Business Website book
  • Findability + 21 New Rules of Content Marketing book

 

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Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
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Building a Better Business Website ebook
Download the Lead Capture Toolkit for Business Marketers
Findability ebook: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing
building a better business website book by Randy Milanovic
Kayak Online Marketing's 3 Essential Worksheets for Online Marketers free download
findability book by Randy Milanovic including the 21 new rules of content marketing