That epiphany led to the launch of KAYAK and a new way of envisioning the web marketing process. Dubbed EMA – for Education, Marketing, and Automation – Randy and the Kayak team developed a system that moves away from the traditional ad agency focus on commissions and creative awards and toward a commitment to building better websites with lead-generating and business-building potential.
The rest of the story reads like a digital-age business fairytale: combining EMA with attraction-based marketing strategies and an ethical mindset, KAYAK multiplied revenues by almost 25 times in the first two years, with a long list of satisfied clients spreading the word on our behalf. With many clients seeing as much as a 600% increase in new leads from our work, it wasn't long before we were recognized by local and international media – including in a two-page spread on Forbes.com – which moved us further into the mainstream.
Through it all, however, we've remained aware of one important detail: our story isn't the one that really matters. Instead, it's all about the next one: the success we create for you.
Kayak is a different kind of online marketing agency. We follow an attraction-based inbound marketing model that applies proven business principles to social networking and content marketing strategies. We don't just do more for you… we put you in a position to do more for yourself, as well.
When you work with us, you won't be presented with a proposal and menu of options to choose from. We will work with you to understand your business and its goals, and then give your team the training to follow through. Our philosophy is to not ring up big invoices for small, mundane tasks, or to keep clients with us through fear or necessity. We want you to develop a long-term relationship with our team because you understand what we're doing and love the results, not because it's a hassle to find another vendor.
Our stated goal of helping you to create a more powerful website through ethical search engine optimization and lead generation strategies isn't just talk – our innovative approach to attracting clients online has gotten us featured by major media outlets like Forbes, The Financial Post, and CTV News. In addition, Kayak was a double-finalist in the 2013 Small Business Awards (Breakout Business and Small Business of the Year) by the Calgary Chamber of Commerce.
Learn more about our process now, starting with Our Online Marketing Approach...
Randy Milanovic and Mark Lynch discuss the process of creating lead capture websites.